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The methods for the implementation of on-the-job training by various organisations get noted in terms of job rotation within the company, coaching facilities, instruction sessions for the job, committee assigned for projects, and training under internship. The provision for job rotation is a n approach that comprises of movement of the recruited trainees from a particular job profile to another for gaining maximum amount of knowledge as well as experience for different kinds of departments and tasks (Nazar, 2016). In this process the trainee gets exposed to various technical and HR related issues that prevails in a company. The provision for coaching facilities created appropriate environment for learning a particular job. As the trainee remains under strict supervision, immediate feedbacks and corrections helps him/her in getting the right way of accomplishing the job. The provision for instructions for completing a task in a job is meant to gain self-participation of the trainee through step-by-step methods. Under the scope of committee assigned for projects, a group of newly recruited trainees are offered with a task and they need to act as a team in resolving the task, hence enhancement of team work. Lastly, the training provisions under internship training refers to both theoretical as well as practical training scope for the trainees. In this method of on-the-job training, a small stipend is offered to the trainees and they are lest into the practical field of action (Nazar, 2016). This method emphasises in the acquisition of knowledge from practical field.

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— As noted by Udo-Imeh, et al (2015) the definition for personality by Gangajail (2009: 97) is very acknowledging as it states, “personality is something which is difficult to explain in one sentence. It is very vast and dynamic….” In the process of understanding the term personality, there are innumerable theories developed by many scholars. The initiations led by psychodynamic theory derived that the development of the human personality is the caused by determined interaction between the unconscious and instinctual feelings or forces in the person. To this approach, Freud added the advanced psychoanalytic theory that related the instinctual drives of a person with his/her early experiences of childhood. To this structure the Neo-Freudian theories accepted the tripartite personality structure and declared that personality is about the relevance of the unconscious instinct in a child that get triggered by defensive mechanism and anxieties as faced in the early phase of life.

The development of trait theory for the understanding of personality, focused mainly over the quantitative assessment of the human traits. Traits get noted as pre-dispositional mode of attribution that remains stable on occasional terms. However, under diversified situations there is every possibility that the personality of the individual will act differently.

The exploration of behavioural theory referred the personality as a result of interaction initiated between individual factors as well as the influences of the environment on the particular individual. This school of thought rejects the belief that mental state is the root to a personality. It rather remains concerned with measureable and observable external incidents in the making of a personality. The humanistic theory on understanding personality considers human as a good entity and at large holds personality responsible for the actions as led by the individual. This is a theoretical approach that amalgamates cognitive and the social learning as acquired by an individual.

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1. –There are basically five different models of organisational behaviour. These are autocratic model, custodial model, supportive model, collegial model and system model (Kouzes and Posner, 2015).

The proceedings of autocratic model for organisational behaviour, gets identified by the implementation of power and formal hierarchical authoritative practices within the organisation. In this model the owners and the managerial designations takes the responsibility of managing organisational tasks and thereby controls the staff and the employees working under their perusal. In this system, the employees as the lower levels are hardly exposed to any control over the working functionality of the organisation.

The organisational behaviour under custodial model concentrates in offering economic security to the employees. Such securities comprises of adequate incentives and salaries. The management concentrates in gaining the loyalty of the employees and motivate them towards the goal of meeting organisational objectives. Retention of efficient employees under this system remains to be the core concern of the management (Kouzes and Posner, 2015).

In the supportive model of organisational behaviour, the emphasis is led over aspiring kind of leadership within the organisation. This model is much involved in motivating its employees and staff towards the act of building transparent relationships. The ideology concentrates in evaluating the performance of the employees on regular basis.

The collegial model in understanding organisation behaviour is related to teamwork, where every member of the team acts as colleagues, irrespective of their designations. In this model, all the members get enough space to express their innovative ideas and suggestions.

Under the provision of the system model, the determined organisational behaviour concentrates in comprehending the overall team structure and the working environment of the organisation for overall development. This is a model that is very contemporary in trend and is effective in current international marketing scenario.

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The emerging importance of material management is directly related the delivery of quality products and services in the market. According to OECD (2012) the aspects related to material management are integral to the system of service related functionalities. The importance and extensive use of material management is visible in the domains of engineering production, industrial manufacturing units, and financial institutions. The usability of material management lay emphasis over the supply of very perfectly analysed quality-oriented materials. Avoidance of all kinds of wastage is the responsibility of this department. The idea is to control the ‘cost of production’ (OECD, 2012).

It is the responsibility of the material management department to remain aware of the cost of the material and gain reasonable quotes for the business purpose. Use of scientific methods for initiating the same is highly recommended for the actions of material management. This department is very important for an organisation as it helps in keeping a check over the expenditure of indirect materials. Responsibility is also bestowed upon the adequate use of the equipments and offering restrictions to break downs, caused by non-supply of materials.

The usability of material management can be considered as very vital as it keeps a check over loss of any kind of direct labour and material wastages, at every level of production. The control and administration of material management assist the organisation is getting quality with maximum output from the input materials. Delivery and investments made in a business are under strict audit of material management. As a result, there is hardly any scope that the company will face mismanagement in its supply and demand chain.

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The steps to be followed for introducing a product can be marked under three very specific parts.

In the 1^st part of product introduction, it is very important that the company plans a strategic way for the attainment of ultimate success. The act of planning must be based on an extensive way of understanding the target consumers and initiating exclusive research method for creating awareness of the product in the market. Implementation of SWOT analysis at this stage is highly recommended.  Creation of product slogan, logo, symbols, etc. is part of this stage. All these things must remain integral to the mode of understanding the attitude and message that the product wants to communicate to the consumers.

The next step would be in creating advertising platforms for the product. This can vary in accordance to the gender, age, and educational levels of the consumers.  In this part, the product must remain very appealing to the public. As advertisements will be the means to create the impression about the product, the company needs to remain very conscious and confident about its approaches. Considering the sentiments and the feelings of the population must be added in the list for priorities. Adding celebrity glamour to the product can be an added marketing edge at this stage.

The 3^rd part of the product introduction is through the launching of the product in the right platform. Offering low rated samples and extensive marketing approaches for creating awareness among the public is very necessary. Adding a musical band to the programme and offering light refreshment to the guests can create a positive impression for the product. Inviting a celebrity in the launching platform can attract more people to the introduction programme.

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— The term ‘Product Life Cycle’ in itself explains the entire journey of a product from manufacturing to consumption. The entire process of considering the life cycle of a product gets counted from the day the entrepreneur thinks of launching a product and accordingly manages all the steps that will be followed to reach the consumer for ultimate consumption (Pangarkar, 2011).

As for instance, the Product Life Cycle of the international brand of cold drinks, Coca-Cola, follows a very systematic way of getting into the market and gaining immense hold over the international marketing scenario. Its foremost step is about introducing the product that is unique in its taste and can offer the required refreshment to the consumer. Followed by this is the act of commercialising the product and adding the profit margins at a very low level. These were stages where Coca Cola too faced lower ranges of profit as well as criticism in various market places. Questions were also raised in terms of its quality concerns/ however, irrespective all the downfalls, the company constantly concentrates in offering best of the product and services to the consumers. As a result, in the current international market, the company gets served ‘across more than 200 countries and territories’ (Coca Cola, 2016). The annual report as offered Coca Cola (2016) states that Coca Cola as a company it is very strong in maintaining its sustainability in the market and the key for its success lies in its systematic maintenance of the lifecycle of the product as per consumer-oriented demands.

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— Some of the best categorisation of the market segmentation have been led by Struhl (2013) as geographic, distribution, media, demographic, time, and lifestyle segmentations.

The geographic segmentation allows the organisations in gaining hold over the restricted marketing areas. As for instance a company handling product like chainsaw, can have its market in forest-related areas. However, through geographic segmentation it can also get into the agricultural market dealing with trees for paper production.

The next segmentation is that of the distribution preferences, whereby the company can expand in different markets through diversified distribution channels. This can be exemplified as the particular brand changes its name as per the target market. As in case of a mobile company, the same brand can sell its products with varied names to meet different kinds of consumers at every level of the social class (Weinstein, 2004).

The scope for media segmentation depends as per the kind of consumer attention the company is trying to gain.  As for instance for general public, television can be a reliable media for publicity. However, to get hold of the younger generation, the social media platforms are more active and effective for the marketing proceedings.

Income and education levels, differences in gender and age, etc. are some of the keys that are used by the companies under demographic segmentation. As for instance targeting children or women by a company through a particular product, or particular skin colour through a fairness cream are all part of this segmentation.

The time segmentation is relevantly less popular in the marketing proceedings, yet gets counted as highly effective. Crackers in India during diwali are an example for such segmentation. Christmas related products during winter also represent this mode of marketing segmentation. Thus, though I appears very seasonal, yet the sale remains very effective.

Struhl (2013) added that segmentation of the market based on different lifestyle ranges is very effective as the same remains very close to the attitudes, emotions, behaviors, values, etc. of the target consumers of the population. The lifestyle segmentation under marketing proceedings gets used in a very wide range response. Companies like Chevrolet, Oldsmobile, etc. offer clearly-defined marketing strategies as per culture and temperament of the respective country.

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Forecasting means prediction for future. In reference to global marketing practices, the estimations related to the future interest variables, probable risks, rate of market consumption, etc. for any organisation is noted as forecasting (Ellis, 2010). As noted by Ellis (2010) uncertainty and risk management approaches of a company are all set as per the forecasts made by the analysts of the same field.

The most common types of forecasting are based on qualitative analyses and the quantitative assessments. Qualitative remains subjective in natures and assesses the consumer behaviours for forecasting. On the other hand, quantitative follows statistical analytical formulations for forecasting.

The predictions made through average approach consider the values of the future in accordance to the mean attained from past data. Then there is the naïve kind of forecasting that is very cost-effective and is applicable for financial data for time series. Forecasts made through naïve approach assess the economic patterns that are in general hard to predict appropriately.

A popular type of forecasting gets initiated by the drift method, where the amount is subject to change in course of time or drift to be precise. It is depicted by drawing the graph of fall and development and thereby extrapolating the forecasting act. Similar trend gets followed by seasonal naïve method, but on a periodic basis.

The time series assessment process for forecastinggets initiated on the basis of historical data like Autoregressive Moving Average (or the ARMA), Weighted Moving Average, Exponential Smoothing, etc. then there is the econometric forecasting type that is a casual way of forecasting. It follows the regular seasonal variations, along with customary probabilities as followed by the market. This type comprises analysis through regression and autoregressive moving average.

Judgmental type of initiating the forecasting process comprises of the intuitiveness related to subjective probability as well as opinionated statements. Delphi method, scenario building, etc., are some of its in core applicable tools for forecasting. In the contemporary scenario, the artificial intelligence is gaining a stronger grip, whereby data mining, machines to support vector, etc are used at large. 

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• —- In order to make an induction programme effective, the company first need to receive all the newly recruits with warmness and sense of belonging. The root for integration with the company gets established in this session. Next, it is important for the company to determine the information as needed by the employee about the establishment. The information to the new employees should be presented in the most comprehensive manner. Queries and doubts must get cleared in instantaneous basis (Gryzagoridis, 2011).
• It is important to note that the design of the induction programme must concentrate in offering all kinds of information that the new recruits must know about the organisation and the respective job profile. In this process, the presentation of the information should be very precise and clear. Selection of the right instructor in this act is very important. It is necessary to understand that the personality of the instructor must remain in congeniality with the employees. the attitude and presentation style of the instructor is the key for adding effectiveness to a well structured induction programme.
• As the induction programmes comes to an end it is the sole responsibility of the instructor on the behalf of the company, to evaluate the effectiveness of the programme (Gryzagoridis, 2011). Based on such evaluation, it will be decided whether the programme can be continued in the future. The necessary modifications for the betterment of the programme can be derived through this last phase of evaluation, hence very significant for future effectiveness.

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