In the past few years, the market of mobile phones and mobile accessories has seen a sudden surge in terms of both popularity in the market and the variety, thereby contributing heavily to the growth aspect of the mobile phones. The leas and bound that the mobile market has taken in the last few years especially in the developing nations such as India has been a very direct source of employment thus income to the national economies thereby resulting in great employment opportunities, revenues and the increased GDP of the nation (Chowdhury et al, 2010). The contribution of the mobile business in contributing to the GDP of India has been quite noticeable and there are many global companies which have made huge prediction regarding the same as well. According to McKinsey, in the next ten years in India, 350-550 million people are expected to be connected via the mobile internet technology thereby resulting in a contribution of $550 billion to $1 trillion to the GDP (Hindu Business Line, 2015). In other words, he staggering figures are close to account for almost 20 to 30 % hike in the GDP figures and close to 3-6 times the contribution to the GDP in the present scenario (Hindu Business Line, 2015). Though the above mentioned figures and predictions seemed to usher the Indian economy in to a mode wherein there lies a bright future for the mobile technology and the Indian economy, none of this can be true if the aspect of Indian consumer behaviour was not taken into account.

In the last couple of decades, there has been an increase in the aspect of the effect of various factors on the consumer behavior in India in order to study the phenomenon. India is a land of many states and each of these states has its own culture. This land of multiple cultures thus tends to influence the aspect of consumer behavior in a variety of ways. The fact of the matter here is that different cultures have influenced people in ways which this research paper will investigate. The market is full of a variety of options when it comes to mobile phones.  The mobile phones that are available in the market and are also the preferred choice in terms of mass demand is of the ‘smart phone’ variety than the old model which are not ‘smart’ and getting obscure by the day (Mooij  and Hofstede, 2011).

 History of Smartphones

There was a time when mobile phones were considered to be a luxury rather than being a necessity. However, in the last few decades the scenario has turn a complete turnaround. Today the use of smart phones is predictably so enormous that the sales of non smart phones are limited. Smart phones have been instrumental in joining people from different parts of the world. There is an immense use of smart phones when it comes to being connected via the internet (Tossel et al., 2012). In this modern age of the internet, being connected  has become all the more  important as there are many online social applications  networking platforms which are used by people to stay connected despite the huge geographical differences. Apart from staying connected there are a variety of other uses such as that of health care benefits that can be reaped by people  when they have a smart phone (Boulos et al., 2011). In short, what started as a luxurious items has slowly but surely transformed the face of the telecommunication sector in India.  It has acquired nothing less than a cult status in the market. People tend to vie with each other in order to be a proud owner of the most smartest cell phones available at that point in time.

 Overview of Indian Market

Of all the world economies that are growing at a fast pace, there is no doubt that Indian economy tend to be a part of that list.  The fact that the country’s economy is a part of that list is a testimonial to the fact that development is the keyword in the region. No development in the current scenario can be complete without the telecommunication industry and the kind of contribution it has made toward the country’s economy.  The usage of mobile phones has increased in the past few years and is set to be even more in the years few years as well (Financial Express, 2013).  The Indian market has been an open arena for a variety of mobile phone companies which tend to be eager to launch their products in the Indian market. Owing to this trend, the Indian market has undergone a great change and has become more competitive. It is this competition amongst the various players in the Indian market which makes the base for the research all the more interesting. With so many competitors around, it is indeed interesting to know the extent of the impact of the various parameters which define Indian consumer behaviour when it comes to smart phones.  The research study includes all the probable factors within reason which may contribute to effect Indian consumers when it comes to  buying smart phones in the Indian context.

Indian Smartphone market is predicted to grow because the 3G network coverage is increasing and there is increase in demand of high in smartphones in 2014. Smartphone manufacturer square measure targeting building application stores and rising service quality to offer a gorgeous worth proposition and strengthen their market position. The Indian market was dominated by Nokia phones (3Q2013, 2013). Different brands like Motorola, Samsung, Sony and LG didn’t vie with Nokia phones as Nokia phones square measure easier to use as compared to the cell phones of different firms. Now, Samsung is that the main player in Indian Smartphone market with 1/3rd of Indian market share. Indian brands like Micromax and Karbonn square measure at the second and third position in market share with twenty first and 100% world firms like Sony, Nokia and Apple square measure hierarchical  fourth, fifth and sixth (3Q2013, 2013).

For more info, Pl do visit at  http://www.findtutoronline.net

Suggestions & Feedback are most welcome.