Nestle: Nestle is a market leader and a Multinational Company in Food and Beverage

Segment. The Vision Statement is “To be a leading, competitive, Nutrition, Health and

Wellness Company delivering improved shareholder value by being a preferred

corporate citizen, preferred employer, and preferred supplier selling preferred

products”. Though foodand drink is a basis necessity for human life, 21st century has

witnessed many changes in theway we consume and treat food. To cater to these

changes it is of prime importance for Nestleto remain innovative not only in terms of

product offering but also a strong management that is creative and innovative in

nature.

Samsung: Samsung started as a trading company and diversified into multiple

businesses likeElectronics, Construction, and Insurances etc. Samsung Electronics is

the largest informationtechnology company as per 2012 revenue. The Mission

Statement focused on building itsbrand and become a creative leader in new market.

Samsung has witnessed a very largenumber of innovations in last decade and was able

to remain the leader mainly due to its focuson innovation.

Apple: Apple is into the business of designing, developing and selling consumer electronics.Apple is world’s largest technology company by total asset. Apples products have created anew dimension in terms of how the personal computer or a mobile phone has been used.Apple’s continuous strive for innovation has made Apple the most innovative company.

Innovative management practice is the only way an organisation can be or remain creativeand innovative. The culture of innovation is driven by the organisation system and peoplewho are part of it. So it is very important for any organisation to have a creative andinnovative management. Apple’s creative and innovative management has transformed, in itsdomain of Technology Company, for a pc manufacturer to a brand of desire. Hence Apple isthe benchmark for creative and innovative management process

1.1. Evaluate current creative and innovative management processes in an organization

Apple being the most innovative company has an innovative management in place.

a) Apple as a technology company is managed and run by technologist and engineers. It

is difficult to maintain a similar culture when the company grows due to growth in

organisation size and structure. Aligning the mind set of all people working in the

organisation need a different approach for grown up companies. Apple’s management

wanted to maintain the culture of people taking initiatives and ownership was the

only way it could survive the cut throat market competition in technology domain.

The only to make people taking initiative and ownership is giving them a sense of

leadership. To effectively manage such a big organisation, the organisation itself is

divided into small project teams and are managed by engineers, This strongly ensures

that that the project manager understand the technology and would be able to guide

his/her team when ever required.

b) Hi-tech product also can have defects. A great organisation’s culture lies in finding

the defect rather than hiding and solving it. There should not be any restriction on

anybody to find defects and mistakes in a product. People at Apple use the Apple

product and during the usage they come across defects and also come with innovative

improvement plans. Employees at Apple are free to suggest and fix any problem.

Also there is freedom in Apple to implement the suggested corrective or

improvisation measure by anybody in a short span of time. Apple has made sure that

the approval process time for such projects to be less and have maintained a nun-

bureaucratic way unlike conventional bureaucratic organisation where it may take

month to get approval for improvement projects

c) Companies who are playing in technological domain are of tendency to compete and

either try to benchmark the competitor or trying to make something better then the

competitor. Unlike any other company, Apple’s main focus is on improving its own

product rather than comparing with competitors’ product.

d) Apple has another very interesting way to remain innovative, As it is widely known

that innovation are easy if we let the people think in a different and dedicated way.

That is the reason a small companies and start up companies have more innovation

then a already grown up company. Apple has maintained its “Start up “culture despite

of its size. This helps align entrepreneurial mind set of employee and make them

owner of their respective process.

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