1.     Explain the impact of environmental forces on marketing.

 

— Micro and Macro are the two environmental forces that lay serious impact over marketing. The macro factors get noted through social forces, economic forces, political forces, legal forces, demography forces, and technological forces, as noted through PESTLE. Micro factors on the other hand are concerned with suppliers, resellers, target consumers, competition, and general population.

Under the factors of macro environment, the marketing approaches are more concerned in gaining demographic forces, whereby the issues of age, education, ethnicity, culture, and lifestyles of the population are analysed for strategic marketing implementations. In this pursuit, the economic and the technological domains of the company remain in association with the target market. The decisions of marketing are based on the physical, social and natural relevance as maintained by the particular population of the market. The companies are subject to abide with the legal as well as political norms of the respective nation, where the market has been planned for further growth of the organisation.

At micro level, the roles of the suppliers and resellers (inclusive of wholesalers and retailers) remain very strong. These factors control organisational success and hold the reputation of the company in initiating the marketing strategy of the product. The micro environmental forces are much serious about the participation of the consumers. Whether it is at the B2B level or the B2C level, at the local stand or at the international platform, the importance of the consumers are the most significant force in the marketing approach of any company. Appeal to the public in general remains as the key thread to all the marketing approaches under micro environment proceedings.

 

 

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