An illustrative understanding about the types of leaderships prevalent in the contemporary society has been well identified by Raza (2016). According to Razaq, there are 12 types of leadership styles. These leadership styles can be well perceived through the research led by Vroom (2007).

The foremost style is that of the autocratic leadership style that is recognised as boss-oriented. This style can be exemplified by the autocratic ruling as practiced by Napoleon Bonaparte in 18th century. This style locks all the ways of consultations with subordinates.

The next is the democratic style of leadership. In this style, the subordinates are part of the decision making process, yet the ultimate decision is taken by the head in agreement with the subordinates. However, as exemplified by the democratic governance in the political system, like India.

In the modern international marketing scenario, the trend of cross-cultural leadership is getting tremendous hold. As exemplified by the leaders of the companies like McDonald and KFC, it is under this trend that the organisational leaders are very particular in mixing up with the culture of the market and follow the cross-cultural trend among the employees for controlling any kind of discrimination.

The laissez-faire kind of leadership can be noted in the organisational systems like advertising agencies and product design firms, where the employees are offered with enough liberty to develop the organisation (Gill, 2014). In these companies, the leaders offer least possible interference in the developing strategies of the departments, though remain fully aware of the same.

The transactional leadership trend as maintained at Hewlett-Packard, where the management is very strict in maintaining its status quo with the employees (Spahr, 2014). As reported by Spahr (2014), at Hewlett-Packard the followers of management are liable to gain immediate reward, and are idealised for keeping the orders of the leaders.

The trend of coaching leadership comprises the process of training and further supervising the subordinates. It is under this trend that Bersin & Associates derived the process of maintaining internal strategic management building structure, for a stronger futuristic foundation (Greene, 2012). Being highly-operational in character, this is a trend that emphasises in developing in-house staff as future managers.

The essence of charismatic leadership can be marked in the case of leadership trends as established by Richard Branson. It is under his charismatic leadership trend that Virgin as a company attained new heights.


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