offers online Digital Marketing Courses :

>You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers.
>understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance.
>learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention.
>identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website.
Understand what makes the competitors’ sites tick and how to get ahead of them.

Module – I Introduction to Digital Marketing (Timeframe: 1 week )

Module – II Digital Marketing Avenues (Timeframe: 2 weeks)

Search Engine Optimization (SEO)
Search Engine Marketing (SEM/Google PPC)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Web Analytics & Visitors Tracking
YouTube and Video Marketing
Affiliate Marketing

Module – III Search Engine Optimization (Timeframe: 2 weeks)
What is Search Engine Optimization?
Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
On-Page Optimization
Off-Page Optimization
Competitors Analysis
SEO Audit

Module – IV Search Engine Marketing (SEM/Google PPC) (Timeframe: 2 weeks)
What is Search Engine Marketing?
What is Pay Per Click (PPC)?
Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
Keyword Research
Search Campaign – Creation and Optimization
Display Campaign Creation in Ad Words

Module – V Social Media Marketing (Timeframe: 2 weeks)
What is Social Media Marketing?
Key platforms for Social Media Marketing
Company/ Brand/ Enterprise Profile Management on Social Media
Facebook Marketing
Advertising On Facebook – Creating And Running An Ad
Twitter Marketing
LinkedIn Marketing
LinkedIn B 2 B Lead Gen Process
LinkedIn Ad Campaign Setup & Management

Module – VI Content Marketing (Timeframe: 2 week)
What is Content Marketing?
Elements of creating engaging content
Content networking & distribution
Content optimization

Module – VII Email Marketing (Timeframe: 1 week)
What is Email Marketing?
How to create effective Email Content?
How to create an email list?

Module – VIII Web Analytics & Visitors Tracking (Timeframe: 1 week)
Introduction to web analytics
How Google Analytics (GA) work
Setting up Google analytics
Acquisition, Behavior and Conversion measurement
Visitors Analysis
Conversion tracking

Module – IX YouTube and Video Marketing (Timeframe: 1 week)
Introduction to Video Marketing
YouTube Channel Creation and Growth
Video Campaign Creation in Ad Words
YouTube video analytics

Module – X Affiliate Marketing (Timeframe: 1 week)
What is Affiliate Marketing and how does it work?
Best Practices in setting up an Affiliate Program
Choosing Right Products: Clickbank, CJ
How to optimize your blog and website for affiliate marketing

Module – XI Live Projects (Timeframe: 1 week)

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