Findtutoronline.net offers online Digital Marketing Courses :
>You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers.
>understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance.
>learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention.
>identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website.
Understand what makes the competitors’ sites tick and how to get ahead of them.
Module – I Introduction to Digital Marketing (Timeframe: 1 week )
Module – II Digital Marketing Avenues (Timeframe: 2 weeks)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM/Google PPC)
Social Media Marketing (SMM)
Web Analytics & Visitors Tracking
YouTube and Video Marketing
Module – III Search Engine Optimization (Timeframe: 2 weeks)
What is Search Engine Optimization?
Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
Module – IV Search Engine Marketing (SEM/Google PPC) (Timeframe: 2 weeks)
What is Search Engine Marketing?
What is Pay Per Click (PPC)?
Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
Search Campaign – Creation and Optimization
Display Campaign Creation in Ad Words
Module – V Social Media Marketing (Timeframe: 2 weeks)
What is Social Media Marketing?
Key platforms for Social Media Marketing
Company/ Brand/ Enterprise Profile Management on Social Media
Advertising On Facebook – Creating And Running An Ad
LinkedIn B 2 B Lead Gen Process
LinkedIn Ad Campaign Setup & Management
Module – VI Content Marketing (Timeframe: 2 week)
What is Content Marketing?
Elements of creating engaging content
Content networking & distribution
Module – VII Email Marketing (Timeframe: 1 week)
What is Email Marketing?
How to create effective Email Content?
How to create an email list?
Module – VIII Web Analytics & Visitors Tracking (Timeframe: 1 week)
Introduction to web analytics
How Google Analytics (GA) work
Setting up Google analytics
Acquisition, Behavior and Conversion measurement
Module – IX YouTube and Video Marketing (Timeframe: 1 week)
Introduction to Video Marketing
YouTube Channel Creation and Growth
Video Campaign Creation in Ad Words
YouTube video analytics
Module – X Affiliate Marketing (Timeframe: 1 week)
What is Affiliate Marketing and how does it work?
Best Practices in setting up an Affiliate Program
Choosing Right Products: Clickbank, CJ
How to optimize your blog and website for affiliate marketing
Module – XI Live Projects (Timeframe: 1 week)
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