India has world’s third largest higher secondary education system with a number of institutions. More and more students are going for higher education these days. The result gets reflected on the number of students enrolling for higher education. The number of institutions is also increasing day by day. India has got following numbers of educational institutions (as on December 31, 2007):

Institution Qty (in no.)
CentralUniversity 25
StateUniversity 231
Institutions established through State Legislation 5
Deemed University 100
Institutes of National Importance 31
Degree-grantingEngineeringCollege 1,522
Polytechnic 1,244

 

Educational management, the name implies, operates in the educational organizations. There is no defining definition of educational management because its development has drawn heavily on several disciplines like economics, political science and sociology. Most of the definitions of educational management which have been offered by write are partial because they reflect the particular sense of their authors.

“Educational management is the theory and practice of the organization and administration of existing educational establishments and systems.”

“Management implies an orderly way of thinking. It describes in operator terms what is to be done, how it is to be done and how we know when have done. Management is not a mystique. It is a method of operation. Go management should result in an orderly integration of education and society “School management, as a body of educational doctrines, comprises a number of principles and precepts relating primarily to the technique of classroom procedure and derives largely from the practice of successful teachers. The writers in the field have interpreted these principles and precepts in various ways, usually with reference to longer and more fundamental principles of psychology, sociology and ethics.”

Marketing Strategy & Plan on itee

The marketing strategy & Plan on itee is, they produce hand bill and lip late around the school and college premises and also Poster, Banner, Hooding are there. This institute advertisement through weekly paper or magazine like Karmakhetra, Jibika Dishari, Karmasangsthan etc. The itee also providing free classes for the new students and give theme free books for advertising. They are advertising through internet and their website.

Branch Wise Student Growth 2011 & 12

 

BRANCH NAME

2011

2012

DUMDUM

52%

89%

BARASAT

40%

63%

DHAKURIA

45%

72%

 

 

 

 

 

  • In 2011 the percentage of student at DumDum branch was 52% and in 2012 this figure increased to 89%, this indicates that the student growth in this branch is quite good, and the marketing strategy and the other activities are on the right track. And Dhakuria branch are also quite impressive, and Barasat branch are also good.

 

Student Like on itee

 

LIKELY MOST

VERYGOOD

GOOD

SATISFIED

19

43

29

9

 

 

During my survey, I have found that most of the student is satisfied with the institution. They feel that the institution is preparing them for the various competitive examinations, and a number of them have successfully passed in there examination. 

NUMBER OF STUDENT IN ALL COURSES 2011 & 12

YEAR JEXPO VOCLET JELET GOVT.EXAM
(TECHNICAL)
GOVT.EXAM
(NON-TECHNICAL)
AMIE EXAM SEMESTER STUDY
(DIPLOMA)

2011

60 40 111 169 20 25 375

2012

80 42 136 130 22 26 422

 

  • This Chart indicate, in 2012 at DumDum branch in all courses like Jexpo, Voclet, Jelet, Govt.Exam(Technical), Govt.Exam (Non-Technical), Amie Exam, Semester Study(Diploma), student growth are quite good, from previous year, except Govt.Exam(Technical) and this bar also indicates that the marketing strategy and the other activities are on the right track.

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