— Some of the best categorisation of the market segmentation have been led by Struhl (2013) as geographic, distribution, media, demographic, time, and lifestyle segmentations.

The geographic segmentation allows the organisations in gaining hold over the restricted marketing areas. As for instance a company handling product like chainsaw, can have its market in forest-related areas. However, through geographic segmentation it can also get into the agricultural market dealing with trees for paper production.

The next segmentation is that of the distribution preferences, whereby the company can expand in different markets through diversified distribution channels. This can be exemplified as the particular brand changes its name as per the target market. As in case of a mobile company, the same brand can sell its products with varied names to meet different kinds of consumers at every level of the social class (Weinstein, 2004).

The scope for media segmentation depends as per the kind of consumer attention the company is trying to gain.  As for instance for general public, television can be a reliable media for publicity. However, to get hold of the younger generation, the social media platforms are more active and effective for the marketing proceedings.

Income and education levels, differences in gender and age, etc. are some of the keys that are used by the companies under demographic segmentation. As for instance targeting children or women by a company through a particular product, or particular skin colour through a fairness cream are all part of this segmentation.

The time segmentation is relevantly less popular in the marketing proceedings, yet gets counted as highly effective. Crackers in India during diwali are an example for such segmentation. Christmas related products during winter also represent this mode of marketing segmentation. Thus, though I appears very seasonal, yet the sale remains very effective.

Struhl (2013) added that segmentation of the market based on different lifestyle ranges is very effective as the same remains very close to the attitudes, emotions, behaviors, values, etc. of the target consumers of the population. The lifestyle segmentation under marketing proceedings gets used in a very wide range response. Companies like Chevrolet, Oldsmobile, etc. offer clearly-defined marketing strategies as per culture and temperament of the respective country.

For MBA Classes/MBA Courseworkhelp/MBA Assignmenthelp, Pl do sent us an email at : findtutoronline.net@gmail.com or tutor@findtutoronline.net or assignmenthelp@findtutoronline.net

U can also WhatsApp us at +91 8697669523

Our Skype ID : assignmenthelp_1

Pl do visit our MBA classes at facebook page : https://www.facebook.com/findtutoronline.net/

Pl do visit our twitter page at : https://twitter.com/FindTutorOnline

Pl do visit our Linked page at :

Public Profile

https://in.linkedin.com/in/ranadeb-singha-mba-cma-bcom-h-sap-certification-cfa-4730b721

Our website at : http://www.findtutoronline.net