The steps to be followed for introducing a product can be marked under three very specific parts.

In the 1^st part of product introduction, it is very important that the company plans a strategic way for the attainment of ultimate success. The act of planning must be based on an extensive way of understanding the target consumers and initiating exclusive research method for creating awareness of the product in the market. Implementation of SWOT analysis at this stage is highly recommended.  Creation of product slogan, logo, symbols, etc. is part of this stage. All these things must remain integral to the mode of understanding the attitude and message that the product wants to communicate to the consumers.

The next step would be in creating advertising platforms for the product. This can vary in accordance to the gender, age, and educational levels of the consumers.  In this part, the product must remain very appealing to the public. As advertisements will be the means to create the impression about the product, the company needs to remain very conscious and confident about its approaches. Considering the sentiments and the feelings of the population must be added in the list for priorities. Adding celebrity glamour to the product can be an added marketing edge at this stage.

The 3^rd part of the product introduction is through the launching of the product in the right platform. Offering low rated samples and extensive marketing approaches for creating awareness among the public is very necessary. Adding a musical band to the programme and offering light refreshment to the guests can create a positive impression for the product. Inviting a celebrity in the launching platform can attract more people to the introduction programme.

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