Strength

  • The structure of decision making.
  • Possibilities to form the Board by the representation of the interest groups.
  • Participation from private entities.
  • Network ing
  • Initiatives of the Medical representatives striving towards reform.
  • Opportunities for funding.
  • R & D support is very strong.
  • Cost Competitiveness due to lower labour  cost & production cost.
  • Well-developed industry with strong manufacturing base
  • Well established network of laboratories & R & D infrastructure for new drug discovery & development.
  • Access to pool highly trained & skilled scientist,both in india & abroad.
  • Strong marketing & distributions network in domestics & International market
  • Expertise in reverse engineering  and development of new chemical process made Indian pharmaceutical industry as one of the strongest generic industry.

Weakness

  • Calculation of the real demand, ability to make a realistic plan of supply.
  • Participant’s capability in decision making, conflict of interest.
  • Lack of investment and out-dated facilities Lack of necessary infrastructure.
  • Lack of Supply Chain Management systems.
  • Low investment in innovative Research & Development.
  • Lack of resources to compete with MNC’s

For new drug discovery research & to commercialise molecules on worldwide basis.

Lack of strong linkages between industries & academia.

Lack of Culture in innovation in Industry.

Low per capita Medical expenditure and Healthcare spend in the country.

Inadequate regulatory standards

Production of spurious & low quality drugs tarnishes the image of the industry at home & abroad.

Opportunity

  • Public pressure on reform
  • Advanced communication technology, opportunity
  • The new economic demand based on knowledge
  • Innovation of New medicines due to continuous research.
  • Globilazations
  • Significant export potential  to the developing as well as developed countries.
  • Licensing deals & collaborations with MNC’s for new chemical entities & new drug delivery systems.
  • Providing marketing operations to sell MNC’s Products in domestic market.
  • India can be nichie player in global pharmaceutical R & D by developing world class infrastructure.

Contracts Manufacturing arrangements with MNC’s .

Potential for India as a centre for International clinical Trials.

Increasing Incomes & buying power of People especially in rural areas has opened the great opportunities for Indian pharma companies.

Growing awareness of health & increasing spending on health.

 

Threats

  • View on reform is not tenacious, affected by interest
  • Required investment, reliability of the financial source

New competitors enter into medicine market which makes huge competitions,

So  product cost of medicines should be cheapest.

 

Product patent regime poses serious challenges to domestic industries unless it invest in R & D.

 

R & D Efforts of Indian Pharmaceutical companies hampered  by lack of enabling regulatory requirement . For instance, restrictions on animal testing out-dated patent office.

 

DPCO puts unrealistic Ceilings on Product Prices and Profitability and prevent pharmaceuticals companies from generating investible surplus.

 

Exports efforts hampered by procedural hurdles in India as well as non-tariff barriers imposed abroad.

 

 

Findings

 

 

  • During my survey at first I found that, in all branches of Indian Pharma Industries  growth is quite good. DumDum and Dhakuria Branch are exceptionally good in their Pharma growth and marketing strategy and other activities are on the right track.

 

  • Secondly, I have found that most of the Customers is satisfied with the MSD. Most of the Indian doctors recommended MSD’s Product.

 

  • OUR FINDINGSDOCTORS: Only 19% of the doctors prescribe the drugs of MSD & 75% of the doctors were able to recall only two drugs of MSD(Januvia &  Quadriderm)     ) Majority of the doctors who prescribe the drugs of MSD prescribe it daily The doctors consider the quality as the Main constrain while prescribing the drug  About 92% of the doctors have internet excess and they would like to receive about the information about the new drugs. 62% of the doctors read “Times Of India” and “Mumbai mirror”

 

  • During the survey it was found that still there are 75% patients have not heard of MSD Lake of Awareness in consumers (patients). Many people are not aware about brands of MSD. There is lack of Sales Promotional Activities. Majority of the patients who know about MSD have heard it in news paper .

 

  • OUR FINDINGS PHARMACISTS:Only 3% of the pharmacist think of MSD when they think of pharmaceutical industryAll the pharmacist sells the drugs of the MSD Majority of the pharmacist were able to recall only the two drugs of MSD (pantocid and glucored)The pantocid and the glucored are the top selling drugs of the MSD.The supply chain of the MSD is very effectiveMajority of the pharmacist are satisfied with the incentives.

 

OUR FINDINGS SALES REPRESENTATIVES (MRS)No regular sales representatives in certain areas so the pharmacist cannot have the access about new drugsMajority of Sales representatives visit the doctors in 1-15 days.Majority of the Sales representatives use the quality of the products to convince the doctorsSales representatives gives various free samples, incentives and giftsMany Sales representatives think as the pharmaceutical companies are very competitive it is very difficult to capture the market.

 

Recommendation & Suggestion

 

 

During my survey at first I found that, in all branches of MSD Pharma growth is quite good and their marketing strategy & physical behavior are quite good. But, I suggest them to improve there marketing style and improve that people who worked in the marketing field like, distribute the hand bill and lip late. I suggest also, they provide more free Samples of Medicines to the Patients by the relevant doctors. Now –a-days most of the Patients or people like free medicines. And finally I suggest, recruiting more employees for the marketing and advertisement which help to growth on Indian Pharma  Sector.

 

First and foremost MSD should take proper action in order toImprove promotion and marketing because only 19% of the doctors prescribe the drugs ofMSD.Majority of the doctors and pharmacist were able to recall only the two drugs, while MSD comes up with 25-30 drugs every year, so it needs to promote the other brands too. As the majority of the drugs are prescribed by specialist, the specialist should be targeted for the marketing of drugs for certain disease. Majority of the doctors have the internet access they should be send information about new drugs through mails. Majority of the doctors read “Times Of India” and “Mumbai mirror “So these news papers should be used for advertising.

 

Many patients have not heard the names of the name of MSD.So it should come up with new innovative marketing methods. Only 3% of the pharmacist thinks of MSD when they think of sun Pharma so the awareness needs to be increasedThe sales representatives should have good communication skill and good knowledge about the new drugs Increase the free samples of the new drugs Some of the innovative methods could be likeCelebrating doctors birthdayCelebrating marriage anniversaryDoing seminars for the new development in the field of medical scienceOnline advertisement.Talk about the strength of your brand.Increase the frequency of the sales representative in certain areas.Give free DVDWeek end trip for doctors.Organizing quiz competition for college students.Tie up with certain hospitals.

 

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