Hello Delegates January 23 Cohort Batch,

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Strategic Analysis of NutriNut 2

Contents
List of Tables 2
Introduction 3
Gap analysis: Capability Gap Analysis 3
Introduction 3
Capability narrative 5
Gap analysis: KSF – Capability Analysis 7
Introduction 7
Capability/KSF narrative 8
Strategy development 10
Introduction 10
Corporate-level strategies 10
Generic Business-level strategies 11
Strategies narrative 12
Strategy Evaluation 13
Introduction 13

Evaluative Models 13
Predictive Financial Indicators 14
Contemporary strategy evaluation 15
References 15
Appendices 20
Appendix 1 Resource Based Value 20
Appendix 2 Porter’s Five Force Model 21

List of Tables
Table 1 Capability gap analysis: NutriNut 3
Table 2 Capability rating by resource 5
Table 3 KSF Capability: NutriNut 7
Table 4 Rating KSFs Capabilities: NutriNut 8
Table 5 Product-market Matrix 1: NutriNut 11
Table 6 Product-market Matrix2: NutriNut 12

Strategic Analysis of NutriNut 3

Introduction
This critically analytical paper is in reference to the gap analysis made towards business and
corporate level strategies of NutriNut, the selected case study. In this paper the Capability
Gap Analysis, Capability Analysis of Key Success Factors, developmental strategies and
evaluation of the same by NutriNut are initiated for appropriate business development.

Gap analysis: Capability Gap Analysis
Introduction
The role of resources and their capabilities at NutriNut, concentrates in terms of creating
competitive advantage in the current market of Australia and its plan to be a part of
international business community. According to resource-based view (or the RBV), NutriNut
is very valuable as it has the R&D accumulated components of Macadamia oil. The
components of this oil are Palmitoleic and Oleic Acid that comes in combination with
Phytosterols and Linoleic Fatty Acid properties, whereby a unique skin care product gets its
shape. This is the ultimate strength of this company and the combination of the same is
restricted to its owner, Tracey Newman.

Table 1 Capability gap analysis: NutriNut
Functional area Capabilities
required

NutriNut
capabilities

Competitors’
capabilities

Operations Capability to
manufacture in
volume
Adding continuous

The manufacturing
units are limited to
Australian market, as
of now.

Red Earth Natio: has
the reputation of
growing faster with
appropriate service

Strategic Analysis of NutriNut 4

development to
operations
Prompt Services

Newman is particular
about the operational
developments
Services are already
prompt

responses

Neek Skin Organics:
is very popular and a
brand representing
extensive
manufacturing units
as per increasing
demands

Pricing Following income of
the targeted
consumers
Price ranges should
vary as per
manufacturing costs

High fixed costs of
the Nutri-Nut
products
Low level differences
among the products

MooGoo: Prices vary
as per the currency of
the respective nation
Iluka: Variations in
quantity and pricing
of the product for
different classes of
society
Mukti Organics: Got
fixed price as it
concentrates in upper
class of the society
for maintaining brand
image.

Strategic Analysis of NutriNut 5

Source: Adapted from Grant et al. (2014)

Table 2 Capability rating by resource

Source: Adapted from Grant et al. (2014)

Capability narrative
Based on the aforementioned status of the capabilities of NutriNut in comparison with its
competitors, this report lay focus on five basic capabilities that will assist the company in

Strategic Analysis of NutriNut 6

achieving better position amidst highly competitive market. These capabilities are discussed
hereafter.
Tangible resources, as in physical capability: In this analytical domain of assessing the
capability of NutriNut, it has bene discovered that the company is better than its competitors.
Its role is very clear in offering absolute organic product with excellent physical appeal
(Teece, 2007; Ichrakie, 2013).
Intangible resources, as in branding domain: Here, the position and role of NutriNut appears
same as Neek Skin Organics. However, it is important to note here that all the other
competitors are performing much better in establishing their brand image in the market.
Davila, 2009; Ichrakie, 2013)

Processes and systems, as in the selection of decision tools: According to the research
initiatives of Teece (2009) and Broadbent & Laughlin (2009) the business proceedings of a
company must have firm decisive tools. In this case NutriNBut relies absolutely on the
decision of its owner, whereas all the other companies follow the decision of the Board of
Directors, who are experts in diversified fields of manufacturing and marketing.
Organisational culture, as in the maintenance of workplace attitude: The competitive edge in
terms of workplace attitude has been widely discussed by Summers and Smith (2014) who
laid emphasis on transparency of communication among every section of the organisation.
NutriNut acts with excellence in this domain and this is better than its competitors.

Organisational culture, as in the maintenance of ethics & values: in terms of maintenance of
ethics and values, Bisbe & Malagueño (2009) and Schiller and Perera (2012) marks that an
organisational culture should be well established as per the selected marketing domain. The
role of NutriNut in this approach is remains average as it is also ready to take on adaption of
different cultures as per the targeted market in international expansion process.

Strategic Analysis of NutriNut 7

Gap analysis: KSF – Capability Analysis
Introduction
In order to develop organisational status the implementation of key success factors from the
external environment and the internal industry conditions must get the necessary competitive
capabilities for gaining sustainability and growth (Grant, et al. 2014). According to the
interpretations of Wu, et al (2010) for attaining regular growth, an organisation must have
adequate amount of understanding about its activities, skills and resources. These are the
aspects that must get analysd and reviewed in accordance to the competitive trend of the
market. There are some relevant resources and professional skills among the employees of
NutriNut that remain liable to get noted when it comes to the analytical platform of
understanding the market positionin
g of NutriNut.

Table 3 KSF Capability: NutriNut
Key Success Factors Capabilities
Research and Development Unique use of Macadamia Nut Oil
Innovation The management in particular ask for new ideas
and innovative approaches to extend marketing
expansion of the company

Communication Transparency All the employees and staff members are
comfortable in getting communication with the
owner of the company

Workplace Attitude At NutriNut there is a positive vibe in the

Strategic Analysis of NutriNut 8

workplace and there is no trace of discrimination
at any ground

Adaption The company is well prepared to adapt every
possible change that the new market demands

Source: Adapted from Grant et al. (2014)

Table 4 Rating KSFs Capabilities: NutriNut

KSF’s 1 2 3 4 5
Capabilities          
Research and Development          
Innovation          
Communication Transparency          
Workplace Attitude          
Adaption          
Technology          
Price          
Delivery Services      
   

Source: Adapted from Grant et al. (2014)

Capability/KSF narrative
Research and Development: The R&D of NutriNut is very highly sophisticated. Its optimum
and unique way of extracting the Macadamia Nut Oil is the strongest point of the
organisational business of the company.

Strategic Analysis of NutriNut 9

Innovation: Pollock, et al (2009) considered the essence of innovation as the key to the
success of any organisational strategy. In this case, NutriNut is very open to suggestions from
the employees and the staff members. It even encourages innovative ideas and changes for
organisational development.
Communication Transparency:This is sector that is in great demand for international
expansion of any firm or organisation (Felice and Petrillo, 2013). For NutriNut the
transparency within the organisation is very visible and the same is assured to reach the
consumers for building customer loyalty in the market.
Workplace Attitude: Positive workplace attitude is the key to organisational growth of
NutriNut in Australia. However, the company should also need to accept changes in its
workplace attitude as it decides to expand markets in Asian nations (Bentes, et al 2012). It is
here that the company must have resistance the risks and demands of the competitive market
abroad.

Technology: Currently, NutriNut is in demand of highly sophisticated technological backs up
for managing the extensive online selling in the European nations. This is a domain that must
get well nurtured and monitored with regular upgradation (Sara and Michael, 2007).
Price: The current pricing strategy of NutriNut is very fixed. This must be changed to more
flexible status as the company decides to cross borders (Kotler, et al., 2013).
Delivery Services: Based on the speculations of Poveda-Bautista (2012) on international
expansion, it is important that NutriNut organise its delivery proceedings as per the
favourable services in every particular country. In case, there is a delay the possibilities of
losing the client gets high.

Strategy development
Introduction

Strategic Analysis of NutriNut 10

According to the research led by Bogomyagkov and Machulskyi (2012), the corporate-level
strategies concentrate in the process of identifying the core competitors of a company, along
with the kind of businesses that can create threat for the company. It is also a strategic
management level, whereby the headquarter must remain efficient in handling all the other
business corporate units of the company. On the other hand, business level strategies is about
the adopt of the appropriate strategic structure to meet the competitive demands of the
company. This is about the process of making decisions in favour of eeting business oriented
competitive edges for a company (Bogomyagkov and Machulskyi, 2012).

Corporate-level strategies
In order to meet the current organisational demands, NutriNut must follow Resource-Based
View, in combination with agency theory for its global expansion. As marked by Daniel
(2015) the implementation of ‘agency theory’ concentrates in ‘value creation’ among the
consumers, and targets towards ‘wealth creation’ for the shareholders. An addition of RBV to
this theory can add the elements of innovation and uniqueness of the products of NutriNut
(see Appendix 1). As noted by Kraaijenbrink, et al (2010) the formulation of RBV can offer
room for new ideas in the new markets. This is something that can combine with agency

theory and will assist in the growth of NutriNut as shown in Table 5 below:
Table 5 Product-market Matrix 1: NutriNut

Strategic Analysis of NutriNut 11

Source: Grant, et al. 2014)

Generic Business-level strategies
For NutriNut, it is important to consider the cost leadership strategy and unlimited resources
model under Porter’s generic strategies. According to Drnevich and Croson (2013) the
generic strategic approach assists the company in pursuing the competitive advantage over
the targeted market. Since NutriNut is very fixed with its costing strategy, the generic
approach to the same will add consumer-oriented effectiveness to the prices of the products.
A detailed assessment of “advantage or necessity” led by unlimited resources model will
create demand oriented channel in terms of manufacturing the products for the respective
market as noted in Table 6:
Table 6 Product-market Matrix2: NutriNut

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The ongoing war between Russia and Ukraine has not only affected the economy of these
two countries but also put severe negative consequences on other countries as well. In fact,
the whole world got affected by the crisis and inflationary impact of war-torn Russia and
Ukraine. The negative impact of covid-19 has already put the world backwards. In a situation
like this, when Russian President Vladimir Putin announces that he is going to attack
Ukraine, naturally that changes a lot. The cost of living standards has been recorded to jump
higher after the sudden intrusion of Covid-19 and now when Putin is at war against Ukraine’s
President Volodymyr Zelenskyy, that puts a lot of geopolitical pressure on the global
economy and its well-being. On completion of a year-long and still-going war of Conflict and
Russia’s annexation of Ukraine, the following section would specify a few of the areas that
got impacted on a high scale due to the war scene between these two neighbours.
The three essential sectors where the crisis has been noted to have the greatest impact include
Food, Energy sector and Migration and Governmental approaches to that.

Food

The invasion of Russia on Ukrainian land creates a significant negative impact on food
prices. There is speculation that around 13.5 million tons of wheat and 16 million of maize
are stuck between the two countries, unable to move forward. The exportation route has now
been closed for over a year and sealing the border means that the trade would not be
accomplished. Without any trades, the supply for the food chain naturally gets under the
radar. Not only does the distribution of the supply chain management get impacted but
Russia’s invasion of Ukraine and rising pollution caused by war actions results in
interruptions in planting seasons and agricultural culture. The World Food Program (WFP)
organises a calculation that shows how the cost of food has increased by 40% since 2020 and
it is expected to at least increase up to 10% of prices considering day-to-day products in
Ukraine and Russia due to the war effects.

Energy sector

Before the invention of Ukraine, Europe and China were recorded to import around 60% and
20% of Russia’s crude oil as Russia has been the second largest exporter and the third largest
producer of crude oil. The sudden attack of Russia on Ukraine pushes through the barriers to
rate the price of crude oil to such an extent that the buyers are showing a lack of interest to

buy from Russia. All of the prices have gone skyrocketing. This has a severe impact on the
supply to the global chain market, all to be blamed on the war actions.

Migration and Governance Issues

Ukrainians are leaving their country out of the threat of getting slaughtered and the issue of
migration is, therefore, a serious concern that NATO and the bordering countries of Ukraine
and Russia are reckoning with. Keeping aside the pressure on energy and food prices leading
to inequality and civil unrest, the governments of these countries also are in a highly unstable
position to take on decisions on where to keep these Ukrainian refugees. The situation is quite
messed up and things look to get worse with more days passing by.

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Tourism today has grown significantly in both economic and
social importance. Travel and tourism is the largest industry in
the world on virtually any economic measure including : gross
output,Value added,capital investment,employment and tax
contributions. In 1992worldwide international arrivals had
reached 467 million. In 1992, the Industry’s gross output was
estimated to be $3.5 trillion,over 12% of all Consumer spending
worldwide international tourism receipts rose by 6-7% in 1992
to $278 billion. The travel and tourism industry is the World’s
largest employer, with almost 130 million jobs, or almost 7%Of
all employees. This industry is the world’s leading industrial
Contri-butor,producing over 6% of the world gross national
product, and accounting for capital investment in excess of
$422 billion in new faci-lities and equipment. In addition, it
contributes almost $400 billion in direct,indirect and personal
taxes each year.Tourism is the major source of income for a
significant number of count-ries including

: 2 :

Italy,Spain,Switzerland, and most Caribean countries.All
countries who have accorded priority to tourism development
have Succeeded in attracting the targeted number of toursists.
Spain attracts more than 40 million tourists a year.Singapore
with relatively no tourism potential draws 7 to 8 million tourists
per year. Walt Disney World has over 25 million visitors per
year.

Tourism potential in India :

India potentially is the strongest tourism nation in the world.
India is Richly endowed with limitless scope for mountain
tourism,beach tourism,Historical tourism,cultural tourism,eco
tourism,(nature specific activities)And desert tourism.The
Himalays others unique prospects for the development of
skiing,skating,white water rafting,trekking and other adventure
tourism activities . The greatest adventure of all is scaling the
Himalayan peaks.
The Everest,Kunchenjunga and other mountain peaks offer
perennial Challenges for the mountaineering enthusiasts.

The Himalayas is unequalled by any other mountain range in
terms of Its sheer grandeur ,scenic beauty,variety of
flora,fauna,landscape and Other natural endowments. A
hundred million tourist visit the alps and Other mountain
ranges every year.In view of what the Himalayas has toOffer
and fact that they are located in the increasingly prosperous
Asia,It should be possible for us to draw a minium of 3 to 4
million tourists a Year to the Himalayas alone. In addition to its
natural advantages, it is Also home to some of the most
colourful people of india such as the hutias,sikkimese,Tibetians
and Nagas, each one of whom belongs to a Distinct race,each
with a different language,food,attire,music,dance,etc.also the
Buddhist monasteries,Hindu temples and the mystery
surrounding the Himalayas makes it extremely attractive to the
foreigntourist.The voletile Bay of Bengal and the serene
Arabian sea with their vast Coastlines have excellent beaches

unsoilt as yet by man. They provide Phenomenal scope for the
development of beach tourism.Nostalgia is big business in the
tourism industry. Our temples,forts,palace.

Apart from the tremendous potential for tourism, India has the
advent-age of low salaries and wages which will make it
possible for us to pro-vide personalized service to the visiting
tourists. Educated men and women can converse in English
effectively which will be a major advantage in promoting
international tourism.Development of Inbound Tourism in India
The increased international media coverage on India has
generated a lot Of Interest among foreign tourists. This interest
can be tapped by using the right mix of marketing and
providing the necessary services. Inter-national businessman
and professionals travelling to India have regis-tered a
significant growth in the last one year and this is bound to
increase in the coming months and years. These travelers can
be made to spend extra time in India on leisure and tourism
facilities.The economic reforms and liberalization makes it
possible for Indian And foreign companies to invest in the
development of infrastructure Including
aviation,power,roads,transport,coastal shipping etc.

But before going to take up the issue it is better to be
appointed with concept of Time Sharing Industry. As on Off-
spring of tourism would the concept is take up in the next
chapter.

: 8 :
C H A P T E R —– II : TIME SHARING INDUSTRIES —As A
CONCEPT

The Concept Time Sharing Industries mostly rotate around the
leisure time utilization better known as holiday utilization. A
Holiday is a period of relaxation,an excape from the daily
routine. Psychologists are of the opinion that holidays are a
vital component on one’s life, a chance for rest and
rejuvenation, rather than a luxury.Unfortunately, holidays are
expensive, and escalating costs make it diffi-Cult for more than
a few people to contemplate taking an annual holiday.
A lot of companies have come us to stand by the aspirants who
can Afford with megre income and ability. One of such
companies is Sterling.
Sterling has made the holiday affordable by introducing the
concept of
“Timeshare”.


The different types of Time Sharing schemes are as follows :

: 12 :

  1. Property Timeshare

When an individual became a member of this scheme
he became a co-owner not only in the apartment he chose
but also the entire resort complex.
A portion of the price he paid goes towards a deposit for
operations And maintenance which is called ASCF
(Advance Subscription To-Wards Customer Facilities). This
means that his property will be Looked after year/ and
maintained in Prime condition for his use Year after at no
additional cost. The customer can also exchange it
With any other week,apartment or location which Sterling
owns Now or in the future.

  1. Flexxiweek Timeshare

: 13 :

This product was sold from March 1991 to 1992 with a
view of Combining the best of both the fixed and floating
week timeshares.
While retaining the flexibility of the floating week, the
Flexiweek Timeshare also provides access every alternate
year to a prime time

Vacation during a fixed preallotted week.

  1. Short Break timeshares

Inception :

This type of Timeshare was sold from May 1992 to
September 1993.

Concept :

The reason behind this product was that people who could
not afford to have a long holiday ( 6 nights/7 days ) could
have a shortone which was tailor-made for them.

: 14 :

Therefore the Short Break Timeshare of 2 nights/3 days
would be The right choice for them.

Target Group :

It was aimed at the Professionally busy individual, the
elderly and Children who are looking for a short break.

Projects :

Oety, Yercaud and Kodaikanal.

  1. Exchange

This timeshare is only for Season and Classic periods
(Season can be Exchanged with Season/Classic while Classic
can be exchanged with Classic only).

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Abstract

Contents
Abstract 2
Table of Content 2
List of Figures and Tables 2

  1. Introduction 2
    1.1 Research Question 3
    1.2 Research Purpose 3
    1.3 Research Rationale 3
  2. Literature Review 4
    2.1 Strategic HR Management 4
    Common Global Practices, SHRM at IBM: A Case Study 4
    2.2 Theory to Praxis 4
    SHRM Theories, Implementation at IBM 4
    2.3 Current Issues 4
    Recruitment, Training & Motivation, and Retention 4
  3. Methodology 4
    3.1 Research Philosophy 4
    3.2 Qualitative and Quantitative Approaches 4
  4. Selected Research Methodology 4
    4.1 Research Approach 4
    4.2 Sampling 4
    4.3 Data Collection 4
  5. Findings and Analysis 4
    5.1 SHRM Approaches at IBM 4
    5.2 Recruitment and Training at IBM 4
    5.3 Motivation and Retention 4
    5.4 Analytical Overview 4
  6. Conclusion and Recommendations 4
    References 8

    Appendices 9

Table of Content

List of Figures and Tables

  1. Introduction

According to the Annual Report 2015 of IBM, the current strategic imperative revenue mix
of the company, against the market get noted as follows –
Figure 1 IBM: Strategic Imperative Growth

Source: IBM (2015)

It has been clearly marked in the current competitive market scenario, IBM has considered its
strategic imperatives as significant elements to its management process. Its expansion in the
fields of analytics, cloud, mobile, security, and social context remains successful in gaining
27% of its total revenue of $25 billion in the year 2014. With the establishment of 3,000
patents in 2014, the company acknowledges that it is the capacity and efficiency of its human
resource (HR) that integrated technology in accordance to the business proceedings the
clients, and adding success to the company on a worldwide basis.
Considering developmental approaches of IBM as the core subject, this research is offering a
research on the ways the Human Resources are recruited, generated, maintained, and further

retained in IBM. The approach is in gaining information about the strategic management
formulations as considered by IBM in being able remain competitive in the global market.

For this purpose the official declarations of IBM, like Annual reports and news articles will
be considered. Further analytical overview will include various theories, peer-reviewed
journal articles, and literary sources for the understanding of Strategic Human Resource
Management, with close study of the practices in IBM.

1.1 Research Question
In the domain of HRM, why IBM can be idealised by a company, to gain knowledge about
sustainability and growth in the current global market?

1.2 Research Purpose
The core purpose of this report is to analyse the SHRM of IBM, in order to gain necessary
knowledge about the implementation of strategic theories and practices in the HR domain for
organisational success. As under the intensive pressure of globalisation, the companies are
facing enormous hurdles in recruiting the right employees, training and motivating them, and
get most strenuous in retaining valued employees; this research aims to offer the tips and
tricks of IBM in resolving these issues in particular.

1.3 Research Rationale
As against many competitive software companies, like Accenture, Hewlett-Packard, Apple,
etc., IBM with 379,592 employees, excels itself in the process of recruiting, training &
motivating, and retaining employees for organisational growth and long term sustainability in
the market (IBM, 2014). Its achievements and growth makes it one of the most best place for
generating a good career for an employee (IBM, 2015 a). This is the reason that IBM has
been selected here, as an ideal company to understand its HR strategic management for the
upliftment of those companies that still strive to gain more potentiality in global market.

  1. Literature Review
    2.1 Strategic HR Management

Common Global Practices, SHRM at IBM: A Case Study
2.2 Theory to Praxis
SHRM Theories, Implementation at IBM
2.3 Current Issues
Recruitment, Training & Motivation, and Retention

  1. Methodology
    3.1 Research Philosophy
    3.2 Qualitative and Quantitative Approaches
  2. Selected Research Methodology
    4.1 Research Approach
    4.2 Sampling
    4.3 Data Collection
  3. Findings and Analysis
    5.1 SHRM Approaches at IBM
    5.2 Recruitment and Training at IBM
    5.3 Motivation and Retention
    5.4 Analytical Overview
  4. Conclusion and Recommendations

Appendices

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