Introduction
Step into the realm of Python, a digital maestro orchestrating a symphony of code in the
intricate dance of finance. Crafted by the enigmatic Guido van Rossum in the late
1980s, Python is more than just a programming language—it’s a tapestry of elegance
and functionality. This narrative embarks on a journey through the origins, explores the
lyrical syntax, and delves into Python’s unique role in the world of quantitative finance.

The Genesis of Python: A Tale of Code Evolution
Picture a digital alchemist, Guido van Rossum, concocting Python in the crucible of
creativity. The first whispers of Python echoed in 1991, heralding a language designed
for readability and elegance. As Python evolved, it morphed from a fledgling creation to
a versatile force that speaks the language of developers across the globe.

Pythonic Syntax: Where Whitespace Dances with
Clarity

In Python, code isn’t just lines on a screen; it’s a choreography where whitespace
conducts a ballet of readability. The Zen of Python isn’t a doctrine but a poetic mantra,
emphasizing the simplicity and clarity that turns code into a lyrical masterpiece. Python’s
syntax, like a well-composed symphony, resonates with the financial sorcerers who
seek harmony in their digital incantations.

Versatility in Applications: Python, the Shape-Shifting
Artisan

Python is no one-trick pony; it’s a shape-shifter, adapting seamlessly to the whims of the
developer. Whether analyzing market trends, crafting algorithmic spells, or taming risk
dragons, Python’s versatility transforms it into an artisan’s palette, ready to paint the
financial canvas with vibrant hues of data and strategy.

Python in Quantitative Finance: An Overture to
Possibilities Analyzing Market Data: Pandas, the Maestro’s Baton


In the grand symphony of finance, Pandas waves the conductor’s baton, turning market
data into a melodious overture. Insights, once hidden in the cacophony of financial data,
emerge as a harmonious melody, revealing patterns and trends to the discerning quant.

Algorithmic Trading: NumPy, SciPy, and the Alchemy of Profit


Python’s prowess in algorithmic trading is akin to alchemy, turning mathematical
formulas into digital gold. NumPy and SciPy, the mystical ingredients, blend seamlessly
to concoct strategies that dance through the markets, leaving a trail of profitable
enchantments.

Risk Management and Simulation: Monte Carlo, the Soothsayer


In the financial soothsaying realm, Python’s embrace of Monte Carlo simulations
unravels the uncertainties that shroud risk. Like a seer peering into the crystal ball,
Python navigates the treacherous waters of financial risk, offering a glimpse into
possible futures and guiding practitioners through the tumultuous sea of uncertainty.

Web Development with Django and Flask: Python’s
Artistic Ensemble


Python’s artistic ensemble extends beyond algorithms to the grand stage of web
development. Django and Flask, the virtuoso performers, transform financial
applications into an interactive masterpiece. A symphony of user experience and
functionality, Python’s web development tools are the artistic strokes on the canvas of
financial technology.

Community and Ecosystem: A Tapestry Woven by
Many Hands


The Python community is a living tapestry, woven by the hands of developers and
quants alike. In this collaborative carnival, PyPI stands as a bustling marketplace—a
digital agora where financial charms and quant spells are bartered and shared. It’s a
testament to the collective spirit that propels Python into new frontiers, enriching the
ecosystem with each passing day.

Future Developments: Python 4 and Beyond—A
Prelude to Tomorrow

As Python prepares for its next act, the stage is set for Python 4 and beyond. The
whispers of improvement echo through the community, promising enhanced
performance, refined financial modeling spells, and a dash of blockchain magic. The
future of Python is a prelude to tomorrow’s financial symphony, where each note
resonates with innovation and progress.


Conclusion: Python, the Sonata of Code and Finance


In conclusion, Python is not just a language; it’s a sonata weaving through the realms of
code and finance. Its unique syntax, versatile applications, and vibrant ecosystem make
it an unparalleled virtuoso. As you embark on your journey through the Pythonic
symphony, may the code be ever in your favor, and may your financial endeavors dance to the rhythm of this digital sonata.

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” Ready to explore the role of Quantitative Finance in Portfolio Optimization? Let’s dive in!
🔹 In the world of finance, Quantitative Finance plays a crucial role in optimizing portfolios for maximum returns and minimal risks. With advanced mathematical models and algorithms, it brings a data-driven approach to investment strategies.
🔹 Through the power of numbers, Quantitative Finance helps create diversified portfolios that are well-balanced and well-positioned for success. Whether you’re an investor or a finance enthusiast, understanding this game-changing discipline is key to making informed decisions.
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Introduction
In context of the marketing practices implemented in the operation domain of airline
businesses, this essay is making an insight into the role of sponsorship in case of the Emirates
Airline (EA). The basic concentration of this paper is to understand the role of sponsorship in
terms of operations in airlines as well as related airports. The idea is to explore and
comprehend the factors of sponsorship that are responsible to paving the road of success for
an organisation. The case of Emirates Airline (EA) has been selected for the critical analysis
of the success attained by the selected company in aviation marketing.

The Case
The ownership of Emirates Airline (EA) is in the hands of the Corporate Investors working
under the Government of Dubai, UAE. The official declaration of Emirates Airline (EA) in
their Annual Report of 2015 declares that it has been recognised as the largest airline
organisation in the entire Middle East, with an operating expansion of 3,300 flights/week
from Dubai International Airport. These flights are to 78 nations spread all over the world
(Emirates Airline, 2015). As reported by Frontier Economics (2015) since 2014, the flights of
Emirates Airline (EA) are increased by 29 airports in selected 28 cities of EU28. This
operation comprises of 700 flights operating per week in both the back and forth directions.
The success story of Emirates Airline (EA) in Europe appears very important in terms of

gaining developed route network, which is responsible for connecting many cities of the
world through Emirates Airline hub in Dubai.

Background
In the words of the official declarations made by the The Emirates Group, the history of
Emirates comprises ‘incredible development’ and is ‘fascinating. The Emirates (2015, a)
refers the history of Emirates Airline (EA) back to 1980s. during the mid of this decade, the
Gulf Air started cutting back most of its services to channelised to Dubai. It is at this position,
that Emirates came into being in the month of March of 1985, that specifically was supported
and backed up by the royal family of Dubai. The collaboration was initiated with Pakistan
International Airlines offering a minimal of two airline aircrafts at wetlease. In order to gain

3

independent operative hold, the government subsidies were considered along with $10
million as the capital investment. These developments were initiated by Ahmed bin Saeed Al
Maktoum as the head and the current Chairperson of Emirates Airline (EA). Emirates (2015)
states that it hardly took any time for Emirates Airline (EA) to expand its destinations and
fleet. As such by October of the year 2008, Emirates made a huge shift of all its aviation
operations to the Terminal 3 of Dubai International Airport. The plans for its rapid
expansions and growth are still part of its success story and sustainability in the competitive
sky seems like a simple strategy to it.

The Success Story
Emirates (2015) depicts the trend of gaining regular success of Emirates against the
continuous regional instability and international economic volatility, as not miraculous, but
strategically well equipped. This report added the key combination of having the business
wisdom, along with savvy insight into the investment plans and perfect practical ambition. As
Emirates celebrates, the 25 th anniversary in the year 2015, the organisation marks its
remarkable sustainability and extensive growth with appropriate respect and recognition in
the international market. A critically investigated report by Mnisri (2010) notes that the secret
of success of Emirates is in its strong hold over the marketing strategy that emphasises in
terms of creating strong image of the brand and necessary awareness to be created

worldwide. The report of Mnisri (2010) adds that the role of the sponsors are very inevitable
in creating this success story. The management of sponsors sports clubs, as well as events in
the UAE and various esteem locations noted worldwide are the base for generating absolute
marketing strategy for the organisation. To this venture Emirates (2015 a) refers to the
continuous explosive growth of the organisation with continuous strive to offer best service
to its consumers in the aviation industry. The recent growth plan of Emirates Airline (EA)
comprises of –

Award winning cargo division in the international business periphery,
 Management of full-fledged destination, as well as leisure division, &
 IT developer for the Airline on an exclusive basis.

Role of Sponsorship: EA
The role of sponsorship initiated by any business is very significant and powerful in terms of
introducing its products, services or even itself a new market. The success story and the
extensive participation of Emirates Airline in sponsoring various events, especially those
related to sports, exemplifies the significance of sponsorship as an effective marketing tool
for creating brand image and awareness at large. In reference to the act of ‘extending brand
reach’, the Annual Report 2014 of Emirates Airline states,
“Our sponsorships are one of the most visible ways in which we connect people with
their passions”.

(Emirates Group, 2014, p. 11)

This is a declaration that confirms that Emirates Airline considered those elements for
sponsoring that are closely related to human passion, and its sports. The report adds that
Emirates in the current scenario is noted as one of the most popular brands that are involved
in sponsoring top level events of sports. Its partnership with selected football clubs in the
world, international meets in cricket, Formula 1, and other sports like golf, rugby,
horseracing, tennis, and Cup sailing of America, has actually successfully created the essence
of omnipresence of Emirates on a worldwide basis. The annual report of 2013-14, states that
a total of AED 850m has been already invested over the overall dnata business within the FY
of 2013-14, with the establishment of a new record that added the extra edge of being

recognised easily, for the airline division.

Sponsorship & Marketing
The interrelationship between sponsorship and marketing is related to the process of gaining
credible publicity in the market. These aspects are definitely interrelated, yet there is the need
to understand the distinction of publicity that is cost-effectives against the advertisement
((McChesney, 2008). Though both are tools of marketing, yet the sponsorship appears most
effective and lays serious impact of the brand image on the consumers as a whole. The
selection of sponsorship as a marketing tool by Emirates Airline has added enough essence
credibility to its brand awareness ventures, worldwide.

Analytical research led by Reed (2013) appreciates the sponsorship activities of Emirates
Airline in the sports related activities and various international sports events. However, there
is also the reference made towards the least possible participation of Emirates Airline in the
networking of the social media. The entire approach of Emirates Airline is in meeting the
mass population on a wide ranged spectrum rather than meeting them individually through
social media. Moreover, it is important to note that the less participation of Emirates Airline
in social media actually creates the image of being on hoardings for a positive cause rather
than being restricted to the PCs (McChesney, 2008).

Sports Sponsorship
The approach of considering sports sponsorship in the marketing domain, aims in meeting
wide ranged audience in an international ground. As noted by ACL (2011), the selection of
sports sponsorship by Emirates Airline is part of its strategic marketing, whereby the
organisation successful in getting the ideological image for its brand, on a wider scale. As
identified by Aaker and Erich (2000), on a global basis sports sponsorship appears more
effective than any other marketing tool as it is strong in creating the higher competitive
margin for the competitors. Nataraja and Al-Aali (2011) confirms this theoretical declaration
of Aaker and Erich as effective in reference to Emirates Airline. For Emirates Airline, this
margin has been achieved through its promotional mix of meeting targeted consumers and at
the same time in terms of creating brand image widely. It’s role of sponsoring in various

environmental activities and community services has actually made Emirates Airline one of
the most popular organisations in the world. However, Nataraja and Al-Aali (2011) still
emphasise that the omnipresent and strong brand image of Emirates Airline has been
established mainly through sports sponsorship, along with its equal conscious about the
comfort and profit of its employees as well as stakeholders in international business arena.

EA Aviation Marketing
The marketing sponsorship of the aviation business in sports domain by Emirates Airline has
been identified in diversified events. According to the list enlisted by Wilson (2015) sports
sponsorships led by that Emirates as an organisation stands immense. Sponsorship of

6

Emirates Airline is distinct in football as they were involved in World Cup, Arsenal in EPL,
Real Madrid in La Liga, Paris St Germain in Ligue Une, AC Milan in Series A, Humburger
FC in Bundesliga, and even Olympiacos in Super League. Banners and hoardings of Emirates
Airline are also very distinct in the Saudi League, in Asian Football Confederation, and New
York Cosmos. Sponsoring popular games like rugby in USA Rugby, Emirates offered stylish
eye-catching helmets and pads to the players. ATP World Tour, followed by US Open, World
Rankings, Rogers Cup and BNP Paribas Cup, are the tennis game series that are also
sponsored prominently by Emirates Airline. The marketing impression established by
Emirates Airline is also very tactful. As for instance, the relaxed, comfortable and luxurious

first class leather seats in the US open are the keys to make the spectator feel that the similar
comfort will also be made available in the Airline services.
Following the same thread, while sponsoring F1, the Emirates Airline even created a
specialised TV channel dedicated to F1 extensively. Innovation and creativity are thus
integral to the marketing of aviation business for Emirates Aviation. These are also seen in
the sponsorship activities with sports like horse racing, as in the Melbourne Cup; 18 events as
the Ryder Cup in Golf; being part of rugby union through the means of sponsoring the IPL,
official ICC match, as ICC World Cup as well as Twenty20 World Cup.
Marketing Strategies
By the implementation of right marketing strategies, by 2018, Emirates Airline has planned
to have more than 320 aircrafts and more than a count of 400 aircrafts by 2020. Considering
the growth rates of Emirates Airline these assessments appears very practical.

The success story of Emirates Airline is not limited to mere publicity. The activities of
publicity and advertisements through sponsorship are the means to show the world that the
EA is very active and strong in meeting all those rules that can add authenticity and
credibility to its services. As for instance, EA is very particular in supporting the IATA
(International Air Transport Association) norms, like (Emirates, 2012)-
 investment make for the use of improved technology in airlines and airports

effective means of managing operations at fleet & airports
 maintenance of efficient and hi-tech infrastructure for convenience
 approval of positive measures for economic development
These are grass root strategic implementations that make the entire programme of
sponsorship, a success without any major challenge. The keys of managing strategies for
successful sponsorships are all based on the practical declarations and operational
management of EA in the international market of aviation.

First Key: The very basic step is to have comprehensive and clear communicational
objectives, initiated by the organisation for respective brand. For EA, this is done through the
collaboration of responsive communication facilities maintained with the consumers. EA is
very particular about its visibility by appearing in various popular sports event, worldwide.
Its brand awareness and developmental associations with community services, says it all
(Nataraja and Al-Aali (2011).
Second Key: The second key is to remain proactive. The proactive initiation of EA is
managing sponsorship has been well acclaimed already as the company selected the domain

of sports to reach the ‘inner passion’ and every corner of human society through international

9

display of its participations (Emirates Group, 2014, p. 11). Considering sports as the ground
for developing sponsorship makes EA a common and popular brand, globally.
Third Key: The third key is to identify the gap to ‘fit in’ exceptionally. As marked by Aaker
and Erich (2000), the process of fitting exceptionally between a particular event and the
respective brand is though dicey, yet can offer instant success. EA is very bold and strong in
taking this initiation. Even after being a brand from aviation industry, its presence in different
kinds of sports events created room for its awareness among global population. It appears
strange, yet amazing the way Emirates gained hold over the act of ‘fitting in exceptionally’.
Fourth Key: The fourth key refers to own sponsorships, and for EA the huge back up is

Emirates Group itself. The logo in general is strong enough to offer an incorporated banner to
EA.
Fifth Key: The 5 th phase refers to the act of being analytical to the publicity opportunities. It
is here that EA refuse to remain active in the social media networking and concentrate more
in international sports events (Reed, 2013). The motive is simple. EA through Emirates, just
wanted to gain extensive recognition in public rather than meeting people individually on
personal grounds. The approach is open and popular.
Sixth Key: Sixth key is that of payoffs multiple sponsorship, which is very systematically
managed by the Emirates group. The financial security and meeting the challenges of
economic risks, are considered as a family matter by Emirates group and this EA gains the

opportunity to maintain payoffs through multiple sponsorship.
Seventh Key: The last key is to manage sponsorship actively and that is definitely gained by
the inhouse management services of Emirates Group.
However, apart from these key strategies, whereby Emirates Airline is much supported by
Emirates Group; there are individual initiations noted for gaining exclusive dominance over
the market and laying serious impact on the consumers. These keys are operational
management leadership and necessary alliances, wherever needed.

Management Leadership
The tactics and approaches of leadership for the attainment of a successful business have
attained innumerable definitions. According to Bass, the aspects of organisational leadership
in terms of accomplishing management practices needs to get structured in the form of “an

10

interaction between two or more members of a group that often involves a structuring or
restructuring of the situation and the perceptions and expectations of group members” (1990,
p. 19). Under the pressure of cross cultural management structures, there is the need to
consider an admixture of transformational attributes, sharing of power as well as authority
and responding to every issue in accordance to the current situation. In reference to Emirates
Airline, the core consideration is for phenomenal growth that is made possible by the
typically structured strong and very stable traits of leadership. As identified by Mnisri (2010)
the key note to the trend of gaining success for Emirates is its capability to manage a stable
continuity of the team of management. With a combination and team work of talented and
experienced executives, Emirates Airline is very successful in gaining mutual management

approaches in all its branches spread all over the world. Under the efficient guidelines of the
CEO, Sheik Ahmed Bin Saeed Al‑Maktoum, the leadership of Emirates Airline is open to
transformational, power-sharing, and situational combination of management structure. As
for instance, Emirate Airline in Dubai gets transformed into more contemporary style in
European nations. Being the fastest developing intercontinental carrier, the management of
EA is flexible enough in considering the cultural differences of all the six continents, yet
adding the developmental growth and sustainable services to the consumers.
Allied Sponsorship
It is the leadership trait of EA under the formulation of combining transformational, power-

sharing, and situational approaches that the company is successful enough in establishing its
allied sponsorships with much ease. The reports of Repucom (2015) declares that Emirates is
very specific in selecting its sponsorship partner and it is this keenness and preciseness that
the company earns a lot in gaining brand awareness in respective nations. As for instance,
Repucom states that in the Arsenal FC, Emirates chose to be with Arsenal and this dual
sponsorship appeared very beneficial to the company. The following graph shows the success
rate in this matter –

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Tourism today has grown significantly in both economic and
social importance. Travel and tourism is the largest industry in
the world on virtually any economic measure including : gross
output,Value added,capital investment,employment and tax
contributions. In 1992worldwide international arrivals had
reached 467 million. In 1992, the Industry’s gross output was
estimated to be $3.5 trillion,over 12% of all Consumer spending
worldwide international tourism receipts rose by 6-7% in 1992
to $278 billion. The travel and tourism industry is the World’s
largest employer, with almost 130 million jobs, or almost 7%Of
all employees. This industry is the world’s leading industrial
Contri-butor,producing over 6% of the world gross national
product, and accounting for capital investment in excess of
$422 billion in new faci-lities and equipment. In addition, it
contributes almost $400 billion in direct,indirect and personal
taxes each year.Tourism is the major source of income for a
significant number of count-ries including

: 2 :

Italy,Spain,Switzerland, and most Caribean countries.All
countries who have accorded priority to tourism development
have Succeeded in attracting the targeted number of toursists.
Spain attracts more than 40 million tourists a year.Singapore
with relatively no tourism potential draws 7 to 8 million tourists
per year. Walt Disney World has over 25 million visitors per
year.

Tourism potential in India :

India potentially is the strongest tourism nation in the world.
India is Richly endowed with limitless scope for mountain
tourism,beach tourism,Historical tourism,cultural tourism,eco
tourism,(nature specific activities)And desert tourism.The
Himalays others unique prospects for the development of
skiing,skating,white water rafting,trekking and other adventure
tourism activities . The greatest adventure of all is scaling the
Himalayan peaks.
The Everest,Kunchenjunga and other mountain peaks offer
perennial Challenges for the mountaineering enthusiasts.

The Himalayas is unequalled by any other mountain range in
terms of Its sheer grandeur ,scenic beauty,variety of
flora,fauna,landscape and Other natural endowments. A
hundred million tourist visit the alps and Other mountain
ranges every year.In view of what the Himalayas has toOffer
and fact that they are located in the increasingly prosperous
Asia,It should be possible for us to draw a minium of 3 to 4
million tourists a Year to the Himalayas alone. In addition to its
natural advantages, it is Also home to some of the most
colourful people of india such as the hutias,sikkimese,Tibetians
and Nagas, each one of whom belongs to a Distinct race,each
with a different language,food,attire,music,dance,etc.also the
Buddhist monasteries,Hindu temples and the mystery
surrounding the Himalayas makes it extremely attractive to the
foreigntourist.The voletile Bay of Bengal and the serene
Arabian sea with their vast Coastlines have excellent beaches

unsoilt as yet by man. They provide Phenomenal scope for the
development of beach tourism.Nostalgia is big business in the
tourism industry. Our temples,forts,palace.

Apart from the tremendous potential for tourism, India has the
advent-age of low salaries and wages which will make it
possible for us to pro-vide personalized service to the visiting
tourists. Educated men and women can converse in English
effectively which will be a major advantage in promoting
international tourism.Development of Inbound Tourism in India
The increased international media coverage on India has
generated a lot Of Interest among foreign tourists. This interest
can be tapped by using the right mix of marketing and
providing the necessary services. Inter-national businessman
and professionals travelling to India have regis-tered a
significant growth in the last one year and this is bound to
increase in the coming months and years. These travelers can
be made to spend extra time in India on leisure and tourism
facilities.The economic reforms and liberalization makes it
possible for Indian And foreign companies to invest in the
development of infrastructure Including
aviation,power,roads,transport,coastal shipping etc.

But before going to take up the issue it is better to be
appointed with concept of Time Sharing Industry. As on Off-
spring of tourism would the concept is take up in the next
chapter.

: 8 :
C H A P T E R —– II : TIME SHARING INDUSTRIES —As A
CONCEPT

The Concept Time Sharing Industries mostly rotate around the
leisure time utilization better known as holiday utilization. A
Holiday is a period of relaxation,an excape from the daily
routine. Psychologists are of the opinion that holidays are a
vital component on one’s life, a chance for rest and
rejuvenation, rather than a luxury.Unfortunately, holidays are
expensive, and escalating costs make it diffi-Cult for more than
a few people to contemplate taking an annual holiday.
A lot of companies have come us to stand by the aspirants who
can Afford with megre income and ability. One of such
companies is Sterling.
Sterling has made the holiday affordable by introducing the
concept of
“Timeshare”.


The different types of Time Sharing schemes are as follows :

: 12 :

  1. Property Timeshare

When an individual became a member of this scheme
he became a co-owner not only in the apartment he chose
but also the entire resort complex.
A portion of the price he paid goes towards a deposit for
operations And maintenance which is called ASCF
(Advance Subscription To-Wards Customer Facilities). This
means that his property will be Looked after year/ and
maintained in Prime condition for his use Year after at no
additional cost. The customer can also exchange it
With any other week,apartment or location which Sterling
owns Now or in the future.

  1. Flexxiweek Timeshare

: 13 :

This product was sold from March 1991 to 1992 with a
view of Combining the best of both the fixed and floating
week timeshares.
While retaining the flexibility of the floating week, the
Flexiweek Timeshare also provides access every alternate
year to a prime time

Vacation during a fixed preallotted week.

  1. Short Break timeshares

Inception :

This type of Timeshare was sold from May 1992 to
September 1993.

Concept :

The reason behind this product was that people who could
not afford to have a long holiday ( 6 nights/7 days ) could
have a shortone which was tailor-made for them.

: 14 :

Therefore the Short Break Timeshare of 2 nights/3 days
would be The right choice for them.

Target Group :

It was aimed at the Professionally busy individual, the
elderly and Children who are looking for a short break.

Projects :

Oety, Yercaud and Kodaikanal.

  1. Exchange

This timeshare is only for Season and Classic periods
(Season can be Exchanged with Season/Classic while Classic
can be exchanged with Classic only).

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Table of Contents
TASK 1 3
1.1 Explain the link between strategic management and leadership 3
1.2 Analyse the impact of management and leadership styles on strategic decisions 5
1.3 Evaluate how leadership styles can be adapted to different situations 6
TASK 2 7
2.1 Review the impact that selected theories of management and leadership have on
organizational strategy 7
2.2 Create a leadership strategy that supports organizational direction 9
TASK 3 11
3.1 Use appropriate methods to review current leadership requirements 11
3.2 Plan for the development of future situations requiring leadership 13
TASK 4 15
4.1 Plan the development of leadership skills for a specific requirement 15
4.2 Report on the usefulness of methods used to plan the development of leadership skills 17

TASK 1

1.1 Explain the link between strategic management and leadership
Strategic management is defined as decisions taken by the managers in framing strategies in a
way so as to augment organization’s performance and achieve competitive advantage
(Thompson & Martin 2010) . Strategic leadership is referred as potentiality of a manager to
utilize strategies and attain mission and vision of an organization as well as to guide and
motivate other members of the organization to achieve organization’s objectives (Hill & Jones
2012) .
Both leaders and managers act in the organization to achieve the common goal of the
organization. Where managers are concerned about shaping strategic ideas and plans to achieve
organizational goals leaders are concerned about undertaking strategic actions to attain the goal.
The linkage between strategic management and leadership can be well described using the
Drotter pipeline model which identifies six key passages through which a leader grows and is
also helpful for the management to develop leaders in the organization (Charan et al. 2010) .

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Figure 1 Leadership Pipeline model
Source: (Charan et al. 2010) .

As per the pipeline model in case of first passage that is transition of a leader from managing self
to managing others, organization need to ensure that the leader understands what is the
organization’s expectations. At this passage a leader need to develop effective communication
skill, able to handle conflicts, delegate work properly and should seek 360 degree feedback for
own improvement. In case of transition from managing others to managing managers, a leader
should inhibit the role of a coach and mentor. Leader should be able to create a competent team
and use organization resources effectively. In case of third passage from managing mangers to
functional manager, a leader need to think and act strategically and should be aware of the recent

trends. In the fourth transition from functional manger to business manager, a leader needs to
have a shift in values and perceptions so as to handle the entire business functions. During the
fifth passage, from business manager to group manager, a leader need to have the capability to

broader long term goals of an organization and undertake strategic decisions. In the sixth
transition from group manager to enterprise manager that is the CEO need to be responsible for
building leadership, implementing various decision making methods to cite a few (Charan et al.
2010) .
Siemens needs to apply the Drotter pipeline model to overcome the leadership issues in the
organization such as the case of bribery (News 2012) . Moreover, organization needs to improve
the link between management and leader since employees are reluctant to report to the
management in case of any operational issues (The Economists, 2014) .

1.2 Analyse the impact of management and leadership styles on strategic
decisions
Strategic decisions of an organization are influenced by a number of factors such as style and
nature of organization’s leaders, organization’s life cycle stage to cite a few. Leadership style
inhibited by mangers especially at the top level forms the most vital factor in shaping strategies
for the organization. Developing a competitive and clear strategy is a challenging task and is
dependent highly on skills and competencies of a leader. A leader needs to have a style

exhibiting the ability of flexibility, bringing necessary changes in organizational culture, long
term viewpoint and need to be proactive in anticipating the contingencies to cite a few (Anon
2008) .
Management and leadership styles have a considerable impact on the strategic decisions of an
organization which is evident from the various organizational issues encountered due to poor
leadership style exhibited by Siemens ( Becker 2014) . The organization is believed to have poor
communication system. Employees in the organization were unaware regarding the

management’s decision of undergoing for an organization’s restructure. Employees got
information only through external parties such as reports from press or agencies, webcast to cite
a few. Employees didn’t have any knowledge regarding their job securities as well. As per the
recent information strategy of the organization employees were not considered to be a family as
considered earlier and hence transparency in information was no more maintained by the
management with its employees (Becker 2014) . This type of leadership behavior affected the
organization’s business and reputation negatively. Some of the problems faced by Siemens
includes losses in running solar power unit, interruption in high speed train deliveries resulting
into a fine worth of nearly €116 million in the year 2013, inability to relate offshore wind farms
with power grid resulting into a fine nearly to Euro 570 million in the year 2012 (Troianovski

2013) .

1.3 Evaluate how leadership styles can be adapted to different situations
Leadership is concerned about the needs of the organization and employees working in the
organization. All leadership styles cannot be adopted by a leader as per ones convenience or
liking. A leader needs to act differently in varied situations and circumstances so as to solve
complex problems at times. Leadership styles need to be tailored by the leaders of any
organization as per the demand and necessities of a particular situation. It also includes
recognizing what people in the organization demands and what are the challenges that an
organization is currently facing (Murray 2010) .
The senior management in the Siemens organization wanted to expand its business portfolio. The
organization seeks to enter into the world of digitization and automation along with
electrification so as to augment business profitability. The management aims at bringing a

change in organizational culture for such expansion (The Economists, 2014) . In order to change

7 | Page
organizational culture the leaders in Siemens need to adapt transformational leadership style. A
transformational leader is characterized by the ability to persuade or inspire others. As
expectation from the team member is high this type of leadership style will help Siemens to
inspire its employees to participate in bringing about an organizational culture change required to
meet business expectations. This will in turn improve the productivity level and engagement of
its employees (Ricketts & Ricketts 2010) .
Siemens need to improve its operational performance as failure in number of projects has
affected the profitability of the organization considerably. Reasons of such failure being

employees fright to report to the management at times when problems were encountered during
project execution (The Economists, 2014) . Such situation demands the management to adopt a
democratic and participative leadership style (Ricketts & Ricketts 2010) . As per this style that is
transformational leadership, Siemens will be able to improve employee participation in
successful completion of the project by giving them ownership and rewarding them for reporting
in case of any project related issues.

TASK 2

2.1 Review the impact that selected theories of management and leadership
have on organizational strategy
Management and leadership are the two most powerful and dynamic tool commanding people
and guiding the organization’s activities. There are many contemporary as well as sophisticated
theories on management and leadership that had been proposed by theorists. Some of the theories
are Transformational theory, Transactional theories, Behavioural theory, Functional theory,

8 | Page
Great man theory, Situational theory, Trait theory to name a few (Chemers 2014 ; Gill 2006 ; Waite
& Chiefs 2008) .
The management and leadership theories that have been selected are transformational and
transactional theories to review the impact of these theories on organization’s strategy.
Transformational theories: Transformational theory was framed by Burns (1978) and later by
Bass (1995, 1998) (Bass & Riggio 2006) . As per this theory a transformational leader has the
capability and skill to persuade and motivate its team members for the successful

accomplishment of organization’s objectives by aligning individual’s goals and values with the
organization values and goals. Howell and Avolio (1993), affirmed that a transformational leader
is characterized by five key traits which are inspiration, simulation, vision, team building and
coaching (Bass & Riggio 2006) . There are four components of a transformational leader which
are idealized influence, inspirational motivation, intellectual simulation and individual
consideration. A transformational leader develops strong communication network in the

organization by disseminating organization’s objectives and vision clearly to the organization’s
members (Bass & Riggio 2006) .
Impact on Organizational strategy: Since the organization, Siemens is targeting for a change in
organizational culture so as to expand its business operations from electrification to digitization
and automation it is essential to communicate to the employees the need and benefit of an
organizational change and to persuade and motivate them for such change. Moreover, in Siemens
interpersonal skills between management and employees is very poor due to huge
communication gap. A transformational leader will be able to communicate properly the

organization’s strategy and overcome resistant to culture change.

9 | Page
Transactional theories: As per Burns (1978), a transactional leader is one who is task oriented
and has the ability to guide its members in a specific direction so as to achieve organizational
goals (Martin 2006) . A transactional leader is characterized by contingent reward and
management by exception (Chemers 2014) . Followers need to follow the instructions and
guidance of the transactional leader and the leader in turn rewards its followers. Apart from
rewards a transactional leader adopts various other approaches in order to accomplish
organization’s goals such as appealing to the group members, punishment, being aggressive to
cite a few. However, involvement of transactional leaders as far as group activity is concerned is

less and intervenes when the group displays underperformance (Martin 2006) .
Impact on Organizational strategy:Siemens have been facing various operational issues such as
project failures, late deliveries to cite a few. The company’s ethical dimension was at stake due
to bribery issues. One of the major concerns of Siemens is employees’ unenthusiastic attitude to
report any problem with management which in turn is hampering its organizational performance.
A transactional leader will be able to motivate employees through reward and proper guidance to
improve performance and execute work properly.

2.2 Create a leadership strategy that supports organizational direction
Leaders at any level in the organization require having expertise and skills in certain areas. Some
of these areas are knowledge and competencies in technological area, good communication and
interpersonal skills, competent conceptual proficiency so as to frame strategic decisions and
solve complex issues (Leatherman & Leatherman 2008) . Siemens in order to bring a change in
its organizational culture and improve business productivity needs to frame a leadership strategy
which will support its organizational direction and strategy. Some of the proposed strategies are:

6 | Page

Self leadership: As per self leadership strategy a leader before leading other members in the
organization need to be self influenced, self regulated and self committed. A leader needs to
undergo self assessment so as to explore and identify that it possesses requisite skills,
knowledge, qualities and nature of being an effective leader. It will help a leader to realize its
capabilities to achieve organization’s success through the application of its skills and talents.
Leaders at the Siemens organization need to align their vision with that of the organizational
vision. A leader needs to be clear about organizational objectives, values and mission so that
they can communicate the same clearly to other members of the organization and motivate them
to attain the same (Neck 2006) .

Team Building: Leaders at Siemens need to give priority in building an effective and productive
team. People in an organization are from different ethnic and cultural backgrounds. Employees
differ in terms of technical knowledge, skills, competencies, specializations as well. It is
imperative for leaders to consider all these factors while building a team so as to maintain team
cohesiveness and set team culture and values in alignment with the organizational culture and
values (Malone 2009) . Clarity in role of every team members need to be maintained to avoid role
conflict. Leaders also require taking the responsibility of assessing team performance and
undertake team development process on continuous basis through effective training and
development. This will help in improving productivity of team members and hence overall
organizational performance will also improve (Malone 2009) .
Mentoring: Mentoring refers to advising, motivating and inspiring to cite a few for uplifting
employee’s behaviour. The main objective of a mentor is to help its mentee grow and develop in

the organization (Rothwell & Chee 2013) . As per this strategy a leader in organization needs to
play the role of a mentor that is advice and guides its employees so as to enhance employee’s

11 | Page
motivation level. Siemens needs to adopt a mentoring approach to improve the productivity
capacity and potentiality of its employees. This will also help the organization in building a
learning organization as well. Through mentoring employees will be able to share the experience
of leaders and gain knowledge through it which in turn will contribute to the overall success of
the organization. Through this strategy Siemens will be in a position to develop an organizational
culture which will exhibit high job satisfaction, less employee turnover and high level of
employee development (Aubrey 2011) .

TASK 3

3.1 Use appropriate methods to review current leadership requirements
For an organization it is inevitable to have competent and skilled leaders which will not only be a
support to the employees but also aid in achievement of organizational objectives too. Leaders to
a large extent are responsible for organizational success mainly becausetheir traits. Siemens
presently is experiencing major restructuring which requires effective leadership skills. A
complete overhaul of existing strategic approach is proposed in Siemens as it to a large extent
suffers from issues related to bribery, inappropriate and inefficient communications, non-
transparency in information sharing, instant decision making, late deliveries of contracts, casting
off plans, declining profitability, negative impact on organizational image (Dietz & Gillespie
2012 ; The Economist 2013) . Along with this, existing organizational structure of Siemens

designed by Peter Löscher with four major departments namely, energy, industry, health care
infrastructure-and-cities was unable to support organizational operations and vision and thus
resulted in internal operational inefficiencies (The Economist 2013) .

In order to review the leadership requirements of any organization for example Siemens in this
case trait leadership theory is best applicable. It is mainly because this theory assists is
indentifying varied traits required for an effective leader.
Trait theory of leadership: The trait theory of leadership puts forward that definite set of
characteristics establish the type of leadership that will be adopted by particular human being.
These characteristics comprise of ability to take responsibilities, risks, authorities, approach and
relationships with followers, capability of taking decisions, level of tolerance, level of self
confidence, extent of social interactions, creative spirits are a few considered to be a few
examples (Northouse 2012) . Along with a proficient leader should also posses skills related to
efficient communication, management of time and stress, effective listening, planning,

management of workforce, motivating workforce to name a few (Northouse 2012) . In order to
review potential or current leadership requirements, the traits mainly required for leadership
designation are identified (Mills et al. 2006) . Based on this list mapping between prospective
leaders and leadership requirements is undertaken to determine the best suitable leader. With the
help of trait leadership theory, an organization will not only be able to identify varied leadership
traits required but also use them as benchmarks to critically scrutinize and assess leadership

performance.
Presently the culture of Siemens is infected with a number of issues mentioned above and thus
change is highly essential. By adoption of this theory Siemens to a large extent will be in a
position to identify the most appropriate leaders who will be successful in meeting the leadership
requirements essential to bring about a change within the organization. Ultimately by identifying
required leadership traits Siemens will be able to overcome organizational problems thereby
smoothly undertaking overall restructuring and renovation of organizational set up. An effective

13 | Page
leader with effective leadership qualities will be able to bring in innovative ideas for supporting
organizational restructuring process and facilitate in bringing about a positive cultural change.

3.2 Plan for the development of future situations requiring leadership
In order to efficiently execute their responsibilities and make appropriate decisions it is
inevitable for leaders to be well informed along with being attentive peripheral activities within
business environment (PriceWater House Coppers 2008) . Leaders also need to be conscious
along with being responsive towards changes in technology, legal compliances and regulatory
framework especially when operating on a global scale. Thus for leaders of Siemens need to
consider not only the facets of business environment prevailing in Germany but also significantly
consider the global ones also. For Siemens in order to grow economically in a sustained manner
it is essential to foster leadership that will help the company is overcoming issues related to

bribery, ineffective communication, and change resistance (Bradt 2013 ; Dietz & Gillespie 2012) .
Along with these micro level issues, Siemens also need to overcome macro level issues related to
declining organizational profitability and intensification of competition affecting Siemens’ basic
existence (Bryant 2013) .
The future goal of Siemens is specific which is defined in its statement of Vision2020 (Siemens
2014) . The statement outlines Siemens’s strong commitment towards gaining leadership by
emerging as a sustainable company by consistently enhancing its performance and expanding
business into company lucrative business ventures which will also trigger organizational
growth (Siemens 2014) .Siemens’ dedication towards achievement of this vision is highly evident
from the decisions taken by the organization. One such decision was changing its top

management board along with shuffling of its teams responsible for corporate-oversight in the
year 2013 (Boston 2013) . During these changes even the Chief Operating Officer (CEO) was also

14 | Page
changed which was a shocking happening in Siemens (Bryant 2013) . Another massive jolt that
was received by the people associated with Siemens was layoff of approximately 12000
employees under the organizational restructuring plan (Becker 2014) . This was mainly because
these job cuts were not undertaken as a part of planned change. Further the employees were not
very clearly communicated regarding the same which added to their utter dismay.

In order to convert this ‘Vision 2020’ dream into reality having effective and efficient leadership
for Siemens is the need of the hour. Highly result-oriented leaders with strong leadership are
essential for different business functions of Siemens laid down under its matrix format ranging
from manufacturing to finance, marketing to research and development and manpower
management to administration (Trott 2008) . In order to aid in achievement of this vision of
Siemens it is unavoidable for Siemens to have effective leaders. These leaders with their higher
performance quotient will help in determining the course of action that needs to be pursued along

with overcoming all the evils to which Siemens is presently subjected to. The future
developments in Siemens are backed by principles of agility, leanness, flexibility and
reliability (Bryant 2013) . Thus leadership requirement for Siemens needs to be developed
accordingly.
By appropriately planning for the future requirements, Siemens will be able to avoid situations
that require sudden actions and thus proactively pursue control mechanisms through effective
leadership.

TASK 4

4.1 Plan the development of leadership skills for a specific requirement

15 | Page
Leadership plays a dominant role in crafting of organizational strategies that facilitates an
organization is gaining competitive edge thus gaining long run sustainability and profitability. It
is the leader which helps in shaping organizational vision along with varied strategic objectives
that needs to be pursued for achievement of the same. Thus a leader lays the foundations for
organizational culture and defines philosophy of an organization. In order to achieve
theexpectedfuturistic situation, the leadership skills required in Siemens should be based upon
the following parameters:
Ethical Behavior to Restore Positive Image: The negative image due to rampant bribery
practiced in Siemens is one of the most important challenges that present leaders needs to work
upon (Dietz & Gillespie 2012) . Thus the focus would be on restoring positive image. In order to
do so, the leaders need to preach and practice ethical behavior by defining values and developing
standards for the same (Pelletier & Bligh 2008) . These values and standards will act as
guidelines and thus inspire followers to fall in pursuit.

Change Orientation: The present culture of Siemens which is 166-year old is highly resistant to
change (Bradt 2013) . But in order to realize this vision developing a culture that is dynamic and
not resistant to change is the only way out. Thus the leader should prepare its followers for
tomorrow by motivating them to have a flexible approach towards change. Cultural change
which with a more open attitude towards change is to be encouraged by the leader (Bradt 2013) .
Effective Communications: Instances in Siemens highlight that presence of huge
communication gaps within the system has not only plagued the organization but also resulted in

occurrences of such massive problems. The leader thus should encourage two way
communications along with promoting communication transparency. In order to do so, advanced

16 | Page
technology should be adopted that would promote free flow of information across all functions
and departments of Siemens thereby connecting global operations and employees working in
different nations (Hernez-Broome & Hughes 2004) .
In order to develop the above identified skills an integrated approach in which workshop learning
and on-the-job learning will be developed (Nelson et al. 2011) . The plan would comprise of
formal leadership development programs and action learning.
Formal Leadership Development Programs: Siemens has been an acknowledged for its efforts
undertaken to develop leaders from within the organization. The company has a personalized
leadership development program that focuses on development of leadership by concentrating on
9 major perspectives namely, strategic-creativity, management of change,
enlargement of teams,
value, compassion towards intercultural aspects, focus and achievement of business results,
alliances and persuasion, leadership and orientation towards customers (Inside HR 2014) . This
leadership programs should be promoted more aggressively and concentrate on specific
leadership skills required for overcoming current issues outlined above.
Action Learning: In action learning leaders will be subjected to real life situations occurring
within Siemens and thus learn while resolving practical issues (Saks et al. 2010) . Basically

leaders will be either exposed to such problems with which are not common or to similar
situations in unusual environment (Nelson et al. 2011) . This will nourish leadership skills among
potential leaders by testing their existing capabilities.

4.2 Report on the usefulness of methods used to plan the development of
leadership skills

The plan for development of leadership skills will only be successful when leaders resort to self-
awareness plans. These plans help them in identifying their potential competencies and weak
points which they can improvise upon when subjected to planned integrated leadership
development approach (Raelin 2006) . The foundation of effective leadership and its development
is laid upon experiences by a leader in different settings namely workshop learning and on-the-
job learning. The basic objective of any leadership skills development program is to enhance an
individual’s attitude, skills and knowledge thereby raising his or her efficiency levels to perform
effectively in present and future circumstances.

The usefulness of the above methods will be explored from dependability and honesty, self
learning, and futuristic perspectives.
Dependability and Honesty Perspective: Integrity implies consistency of performance
delivered by a leader. The chosen methods for leadership development will primarily focus on
enhancing leader’s behavior in a positive and ethical direction which will thus motivate
followers to perform on similar lines (Peterson 2004) . To bring about a complete change within
Siemens, transformational and charismatic leadership is required which is possible only when the

leadership development models are based upon this perspective. These methods would focus on
nurturing leadership skills by focusing on brining about change within the organization with
ethical perspectives along with exercising control on intentions to be involved in negative or
unethical activities (Palanski & Yammarino 2009) . With the aid of dependability and honesty
perspective a leader will be in a position to resolve issues arising at differing organizational
levels and thus smoothenachievement of Siemens’ vision.
Self-Learning: Individualistic development is at the core of any leadership development
program. These development programs would foster self-learning among leaders through the

18 | Page
process of self-discovery of individual strengths and weaknesses (Raelin 2006) . The leaders by
having an understanding about self will be able to take measures to overcome weaknesses and
convert strengths in competitive advantages (Kolb 2014) . Self-learning will help leaders to take
knowledgeable actions. The integrated leadership development program in Siemens will also
focus on this perspective and thus will be useful in enhancing leadership skills.
Futuristic Perspective: For leaders to be able to take proactive actions it is essential to have a
futuristic perspective (popularly known as vision). Based on the present circumstances they
should be in a position to forecast the future and take actions accordingly. These leadership

development programs in Siemens will help in developing this futuristic perspective among
organizational employees especially among potential leaders (Wang et al. 2005) .
In a dynamic business environment in which companies are striving develop human assets to
gain competitive advantage developing effective leaders is highly significant (Kolb 2014) .
Developing leaders requires investment of scare resources and thus organizations need to be
cautious while determining methods for doing so. Siemens is already experiencing a tough time
and in on the verge of complete organizational change. Thus the leadership development
programs need to consider this aspect and successful help the organization to undergo change.

Ultimately the usefulness of leadership development programs will be tested during this hard-
hitting time faced by Siemens.

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