Strength

• The structure of decision making.
• Possibilities to form the Board by the representation of the interest groups.
• Participation from private entities.
• Network ing
• Initiatives of the Medical representatives striving towards reform.
• Opportunities for funding.
• R & D support is very strong.
• Cost Competitiveness due to lower labour  cost & production cost.
• Well-developed industry with strong manufacturing base
• Well established network of laboratories & R & D infrastructure for new drug discovery & development.
• Access to pool highly trained & skilled scientist,both in india & abroad.
• Strong marketing & distributions network in domestics & International market
• Expertise in reverse engineering  and development of new chemical process made Indian pharmaceutical industry as one of the strongest generic industry.

Weakness

• Calculation of the real demand, ability to make a realistic plan of supply.
• Participant’s capability in decision making, conflict of interest.
• Lack of investment and out-dated facilities Lack of necessary infrastructure.
• Lack of Supply Chain Management systems.
• Low investment in innovative Research & Development.
• Lack of resources to compete with MNC’s

For new drug discovery research & to commercialise molecules on worldwide basis.

Lack of strong linkages between industries & academia.

Lack of Culture in innovation in Industry.

Low per capita Medical expenditure and Healthcare spend in the country.

Inadequate regulatory standards

Production of spurious & low quality drugs tarnishes the image of the industry at home & abroad.

Opportunity

• Public pressure on reform
• Advanced communication technology, opportunity
• The new economic demand based on knowledge
• Innovation of New medicines due to continuous research.
• Globilazations
• Significant export potential  to the developing as well as developed countries.
• Licensing deals & collaborations with MNC’s for new chemical entities & new drug delivery systems.
• Providing marketing operations to sell MNC’s Products in domestic market.
• India can be nichie player in global pharmaceutical R & D by developing world class infrastructure.

Contracts Manufacturing arrangements with MNC’s .

Potential for India as a centre for International clinical Trials.

Increasing Incomes & buying power of People especially in rural areas has opened the great opportunities for Indian pharma companies.

Growing awareness of health & increasing spending on health.

Threats

• View on reform is not tenacious, affected by interest
• Required investment, reliability of the financial source

New competitors enter into medicine market which makes huge competitions,

So  product cost of medicines should be cheapest.

Product patent regime poses serious challenges to domestic industries unless it invest in R & D.

R & D Efforts of Indian Pharmaceutical companies hampered  by lack of enabling regulatory requirement . For instance, restrictions on animal testing out-dated patent office.

DPCO puts unrealistic Ceilings on Product Prices and Profitability and prevent pharmaceuticals companies from generating investible surplus.

Exports efforts hampered by procedural hurdles in India as well as non-tariff barriers imposed abroad.

Findings

• During my survey at first I found that, in all branches of Indian Pharma Industries  growth is quite good. DumDum and Dhakuria Branch are exceptionally good in their Pharma growth and marketing strategy and other activities are on the right track.

• Secondly, I have found that most of the Customers is satisfied with the MSD. Most of the Indian doctors recommended MSD’s Product.

• OUR FINDINGSDOCTORS: Only 19% of the doctors prescribe the drugs of MSD & 75% of the doctors were able to recall only two drugs of MSD(Januvia &  Quadriderm)     ) Majority of the doctors who prescribe the drugs of MSD prescribe it daily The doctors consider the quality as the Main constrain while prescribing the drug  About 92% of the doctors have internet excess and they would like to receive about the information about the new drugs. 62% of the doctors read “Times Of India” and “Mumbai mirror”

• During the survey it was found that still there are 75% patients have not heard of MSD Lake of Awareness in consumers (patients). Many people are not aware about brands of MSD. There is lack of Sales Promotional Activities. Majority of the patients who know about MSD have heard it in news paper .

• OUR FINDINGS PHARMACISTS:Only 3% of the pharmacist think of MSD when they think of pharmaceutical industryAll the pharmacist sells the drugs of the MSD Majority of the pharmacist were able to recall only the two drugs of MSD (pantocid and glucored)The pantocid and the glucored are the top selling drugs of the MSD.The supply chain of the MSD is very effectiveMajority of the pharmacist are satisfied with the incentives.

OUR FINDINGS SALES REPRESENTATIVES (MRS)No regular sales representatives in certain areas so the pharmacist cannot have the access about new drugsMajority of Sales representatives visit the doctors in 1-15 days.Majority of the Sales representatives use the quality of the products to convince the doctorsSales representatives gives various free samples, incentives and giftsMany Sales representatives think as the pharmaceutical companies are very competitive it is very difficult to capture the market.

Recommendation & Suggestion

During my survey at first I found that, in all branches of MSD Pharma growth is quite good and their marketing strategy & physical behavior are quite good. But, I suggest them to improve there marketing style and improve that people who worked in the marketing field like, distribute the hand bill and lip late. I suggest also, they provide more free Samples of Medicines to the Patients by the relevant doctors. Now –a-days most of the Patients or people like free medicines. And finally I suggest, recruiting more employees for the marketing and advertisement which help to growth on Indian Pharma  Sector.

First and foremost MSD should take proper action in order toImprove promotion and marketing because only 19% of the doctors prescribe the drugs ofMSD.Majority of the doctors and pharmacist were able to recall only the two drugs, while MSD comes up with 25-30 drugs every year, so it needs to promote the other brands too. As the majority of the drugs are prescribed by specialist, the specialist should be targeted for the marketing of drugs for certain disease. Majority of the doctors have the internet access they should be send information about new drugs through mails. Majority of the doctors read “Times Of India” and “Mumbai mirror “So these news papers should be used for advertising.

Many patients have not heard the names of the name of MSD.So it should come up with new innovative marketing methods. Only 3% of the pharmacist thinks of MSD when they think of sun Pharma so the awareness needs to be increasedThe sales representatives should have good communication skill and good knowledge about the new drugs Increase the free samples of the new drugs Some of the innovative methods could be likeCelebrating doctors birthdayCelebrating marriage anniversaryDoing seminars for the new development in the field of medical scienceOnline advertisement.Talk about the strength of your brand.Increase the frequency of the sales representative in certain areas.Give free DVDWeek end trip for doctors.Organizing quiz competition for college students.Tie up with certain hospitals.

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Source

Lipovetsky, S., Magnan, S., and Polzi, A. Z. (2011) Pricing Models in Marketing Research. Intelligent Information Management, Vol. 3, pp. 167-174

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As for an excellent academic research paper at a low cost from India, the assurance remains practically true. These writers are already working in the respective fields of academics, so, the quality is never compromised. These are the scholars who are constantly studying the subject and prefer to have research-based writing as an added service to their skills. Offering context based, grammatically refined and well-researched content to the academic research paper, is their forte.

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Source

Howard, F. and James, M. (2013).The Effect of Decision Context on Perceived Risk in Pricing Strategies: how managers view uncontrollable environmental forces. Journal of Product & Brand Management, 22(1): 79 – 86

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Scoring A+ in your essay, thesis, and dissertation is a success in itself. A+ enhances all the possibilities of gaining career lift in your professional career. Achieving A+ is very important, as it is the way through which, you get the chance to prove yourself in the practical platform of your profession. Gaining A+ in the academic career is a matter of constant efforts and regular studies. However, this is again cannot prove that you will be able to perform in an excellent manner in your practical professional life.

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Source: Elsevier (2013) Understanding the Publishing Process: A free guide providing a comprehensive background to the publishing process for Elsevier journals. Elsevier

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Understanding the importance of Literature Review and the Research Methodology in a thesis or dissertation is the key way of creating them. Though many Universities claim to make it clear to the students, yet, the clarifications are rather complex or confusing. By end of the year, students are left without any idea about these chapters. It is at this point that professional help makes absolute sense. These professionals are assigned to make the students understand the relevance of these two chapters in their research work. A full time professional assistance and illustrative explanations about these chapters can add great essence to the process of creating the dissertation. In this context, O’Leary (2013), rightly states that it is important for the researcher to have an insight into these chapters. However, for correct proceedings, it is necessary that the research understands all the points that must be availed and followed while accomplishing the norms, meant for these chapters.

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Source

O’Leary, Z. (2013) The Essential Guide to Doing Your Research Project. SAGE Publications Ltd; 2 edition

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Success in academics demands two very specific things. These specific things are:

• making the submission on or before the deadline, and
• offering high quality academically research paper.

As a student or researcher aims to get high grades, it becomes mandatory to offer innovative and research-based analytical papers to the examiner. Definitely, it appears to be a task, if the student or the researcher is unable to meet the expectations of the examiner. In most of the cases, the accusation of high grades becomes impossible as the student or the research fails to keep the deadline. The reasons can vary from one person to another. However, the zeal to meet the target remains same.

A simple way of meeting the deadline and gaining high quality grade is by the application of ‘SMART’ approach to a project (Yemm, 2013). The term ‘SMART’ stands for-

• Specific: which represents the trend of being simple in delivery of the words, sensible enough to understand the problem or issue, and to offer significant solution to resolve the derived issue?
• Measurable: the aspect of being measureable gets counted as the content remains meaningful and at the same time motivating enough with balanced justifications.
• Achievable: any deadline can be achievable, if the person remains agreed to it. In addition, offering regular participation is integral part of making the deadline attainable.
• Relevant: high quality grades demand relevance, which must be reasonably and realistically possible. For this purpose, adding resourceful information becomes compulsory, and effective enough for better results.
• Time bound: maintaining time-based schedules and understanding the limitations of timeline, are two essential elements to remain time bound. Considering time through cost is subject to generate time-based sensitivity in the student. This sensitivity helps in being time-bound for any project.

Hence, submission by deadline can fetch high quality grades, when a project follows the ‘SMART’ approach.

Source

Yemm, G. (2013). Essential Guide to Leading Your Team: How to Set Goals, Measure Performance and Reward Talent. Pearson Education.

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